PSM is a Strategic Marketing Firm
Contact UsStrategic Marketing that Breaks the Mold
PSM Marketing is a virtual outsourced marketing agency that delivers expert services to clients in Minnesota and throughout the United States. Through our outsourced marketing services, we help clients develop their strategy, branding, coaching, website, SEO, and digital communications. Founded in 1997 by Terrie S. Wheeler, MBC, PSM has grown to include a team of marketing experts who work together to drive marketing success for clients across the country.
A Rich History of Driving Success
When Terrie first launched PSM (then called Professional Services Marketing Group), she wanted to leverage her career as an in-house marketing director for three Minneapolis law firms. She understood that marketing was about so much more than clever ads and pretty branding. Marketing is about relationships, and it’s not something her legal clients had ever learned in law school. Armed with the innate drive of a true entrepreneur, Terrie founded PSM.
When Terrie launched PSM in December 1996, she offered a broad range of services to a variety of clients in industries including legal, financial, banking, travel, information technology, trade associations, consulting, education, government, and human resources. During her first 16 years in business, Terrie refined her team-based approach to delivering marketing department services.
Teamwork Makes the Dream Work
In 2019, Terrie’s dream came true when the dynamic and talented Michelle R. Wheeler merged her business, Spectrum Design and Marketing, into PSM and joined Terrie as a partner. Michelle, a strategic mind in marketing, branding, websites, and digital expertise, brought a wealth of experience to our team. With a track record of empowering contractors, non-profits, and small business owners, Michelle has a unique ability to elevate brands and propel businesses towards success.
From crafting compelling brand identities to designing captivating websites and implementing effective marketing strategies, Michelle has helped numerous clients unlock their true potential. Her dedication to delivering impactful results and her innate ability to understand clients’ needs make her an invaluable asset to PSM Marketing.
At PSM, we believe that collaboration and innovation are the keys to transforming businesses. Michelle’s passion and expertise mixed with Terrie’s robust experience and strategic innovation means PSM can offer our clients comprehensive marketing solutions that truly make a difference. Together, we’re ready to take your business to new heights, capturing the attention of your target audience and building a strong brand presence that resonates with your customers.
2022
PSM Marketing is certified by the Women’s Business Enterprise National Council (WBENC). The WBENC standard of certification implemented by the Women's Business Development Center - Midwest involves a meticulous process including an in-depth review of all financial, staffing, leadership, and business processes of the company, as well as a site inspection.
2021
PSM welcomes Chief Cuteness Officer (CCO) Rosemary Wheeler to the team. Rosie is Michelle's first kiddo and Terrie's 5th grandchild!
2019
The PSM logo gets a new look. We decided to expand our color palette to add more energy to PSM's brand. Terrie and Michelle refer to this new palette as their "soul colors."
2019
Michelle and Terrie officially join forces as equity partners of PSM Marketing.
2014
Michelle graduates from St. Olaf College and starts her own marketing company called Spectrum Design and Marketing. During this time, Michelle also begins working as a Project Manager at PSM.
2013
After 10+ years with the same logo, we were overdue for a new look.
2004
After working as a sole-proprietor for 8 years, Terrie decided to incorporate her business. The company’s name changed to Professional Services Marketing, INC.
1998
Terrie hired a graphic designer to revamp her logo into something more “modern.” In retrospect, we think this would have made a great classic rock album cover.
1997
1997
Our very first logo.
1997
Terrie's first paycheck for "Outplacement Consulting."
1997
Terrie S. Wheeler founded Professional Services Marketing Group after serving 12 years as an in-house marketing director at three different law firms in the Twin Cities. Big hair. Bold jewelry. The 90s were a wonderful time to live.
1994
Clients We Serve
PSM has a long history serving lawyers, recruiting firms, renewable energy companies, contractors, small businesses and non-profits. The majority of clients we serve fall into one of these categories:
PSM Marketing: Helping Businesses Grow for 25+ Years
Sometimes all you need is a knowledgeable outside perspective. Sometimes you need structured encouragement. Sometimes you’re not sure what you need. We provide the coaching, strategic planning, communications, and training you need to drive results. We are your personal marketing agency. With PSM Marketing, you receive the support, motivation, accountability, and the next-step know-how through our tailored coaching services, a key component of our work for over two decades.
Depending on the nature of your road map, your opportunities may include anything from high-impact, in-person networking with your ideal referral base, to improving your online presence, to coaching and speaker training, to individual identity branding, to publicity and event planning, to nitty-gritty, critical details like upgrading your SEO and getting the most bang for your social media buck as your marketing evolves.
What Our Clients Say
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Recent Blogs from PSM Marketing
Marketing for Service Firms: Trends and Tips for 2025
As we head into 2025, the landscape of marketing for service firms continues to evolve at a rapid pace. From technological advancements to shifting client expectations, staying on top of trends is crucial for firms looking to stand out and attract the right clients....
What is Answer Engine Optimization?
The digital marketing world is constantly evolving, and one of the newest buzzwords taking the industry by storm is Answer Engine Optimization (AEO). If you’re already familiar with SEO (Search Engine Optimization), you might wonder how AEO differs—or why it matters...
Should Your Business Take a Political Stand? Let’s Explore.
Lessons from Ben & Jerry’s and Other Bold Brands In today’s polarized world, businesses are increasingly being called upon to take a stance on social and political issues. Gone are the days when companies could remain neutral on matters that impact their...
Scary Good Marketing Ideas to Boost Your Business This Halloween
Halloween isn’t just about candy and costumes—it’s also a golden opportunity to give your marketing strategy a spooky makeover! With the holiday spirit in full swing, businesses can tap into the playful, creative side of Halloween to engage clients, build brand...
Falling for Fresh Strategies: How to Revamp Your Marketing This Autumn
As the leaves change and the air turns crisp, autumn brings a sense of renewal—and that feeling doesn’t have to stop at pumpkin spice lattes and cozy sweaters! For your business, the fall season is the perfect time to revamp your marketing strategy, prepare for the...
Maximizing Client Retention: Marketing Strategies for Professional Service Firms
Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success. In fact, studies show that retaining a client can be five times cheaper than acquiring a new...