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Public Relations 101 for Law Firms

Public Relations 101 for Law Firms

The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...

Don’t Let Your Content + Blogs Succumb to COVID-19

Don’t Let Your Content + Blogs Succumb to COVID-19

With so many business and personal challenges brought on by the COVID-19 pandemic, it’s easy to forget three things: First, your clients are looking for help and advice as they confront the same challenges you and your firm are coping with today. Second, search engine...

How to Proactively Communicate with Clients During COVID-19

How to Proactively Communicate with Clients During COVID-19

We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...

Virtual Marketing Model Leads to Work-Life Balance

Virtual Marketing Model Leads to Work-Life Balance

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...

Content Marketing and Blog Trends for 2020

Content Marketing and Blog Trends for 2020

Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a...

6 Ways to Manage Email During The Busy Time of Year

6 Ways to Manage Email During The Busy Time of Year

During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When looking at productivity in firms, we have found that busy legal and...

Is Your Website Working FOR You?

Is Your Website Working FOR You?

Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your...

3 Reasons to Care About Video in Digital Marketing

3 Reasons to Care About Video in Digital Marketing

You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have?...

Top Social Media Trends to Watch in 2019

Top Social Media Trends to Watch in 2019

The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year...

Like, Share, Follow: Marketing Tactics for Lawyers

Like, Share, Follow: Marketing Tactics for Lawyers

Last May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The...

Laser-Focused Targeting: The Key to Your Success

Laser-Focused Targeting: The Key to Your Success

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to...

The New Landscape of Social Media and What it Means for You

The New Landscape of Social Media and What it Means for You

2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to privacy regulations. It is easy to ignore such rapid-fire changes or to dismiss them as not applying to your firm. After all, you...

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