There’s a lot published about personal brand and its importance. It’s essential that you take the time to hone in on your personal brand - especially if you are looking to make a career change or launch a business or consulting practice. When your Brand is your Team’s...
If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description?...
So hopefully, Part I of this series has convinced you that by outsourcing your marketing department you will be in a better position to do what you enjoy: serving clients and attracting new business into your practice. Because outsourcing the marketing department in...
All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business into their firm. However, many times they are also operating under the...
In my previous blog, What is a Marketing Coach and Why Do I Need One?, I discussed how a marketing coach can benefit you and what traits you need to look for. But before you hire a marketing coach to help you grow your practice, please make sure you’re ready to make...
Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the...
For the past 20 years I have served as a marketing coach to hundreds of individual professionals. My clients tell me that having a marketing coach feels like they have their own personal marketing director focused solely and exclusively on their success. All that...
You may not realize this, but as many as 10% of your overall website visitors may have clicked on your website because of the Google Reviews posted on you and your company. So what do you need to know about Google reviews, and how can you ask your clients to provide...
Start Time: 11:45 a.m. You want to blog – you know it will help build your name recognition for yourself and your law firm, but it seems writer’s block takes over each time you think about writing a blog post. Properly promoted, blog posts will help establish your...
We are all getting used to the new LinkedIn user experience rolled out in October 2016. We thought we knew it all then – presto – so much is different! One of the best features on LinkedIn is the ability to search your contact’s contacts to determine if your...
Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your brand is whether your firm delivers a product, or whether your firm delivers a service because the strategies are a little...
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™...