Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
Throughout my legal marketing career, I have helped scores of women lawyers identify and pursue targeted new business opportunities, and with great success. But one issue that comes up often, is the concept that marketing for women lawyers is different than the...
First impressions DO matter! Your LinkedIn profile picture serves as a critical first impression for potential employers, business partners and clients, so you know it needs to be good! In my experience shooting professional headshots and LinkedIn profile portraits...
I am humbled, honored and moved by the real power a new headshot can have on someone’s confidence and self-awareness. Aspirational value of a headshot The first time a client commented on the inner meaning of their headshot, I was taken aback. It brought tears to my...
Generally speaking, after graduating from law school, you face a daunting task: finding a job so you can begin to pay off your law school debt. While many of you landed in law firms, government positions, or in corporate legal departments, a fairly significant number...
As a lawyer, you have pressure every day to serve your clients, meet court deadlines, participate in the management of your firm, bill your clients, collect your fees and myriad other tasks. In addition to keeping the marketing wheels on the bus of your practice,...
A young man came to my door this morning to see if we were interested in sealcoating our driveway. He proceeded to tell me how the process worked, how he could repair part of our driveway and that the whole thing would be $1,100 - - an amazing deal! When I opened...
Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law practice, it’s the small stuff that matters. From returning calls and emails in a timely fashion to zealously advocating for your...
By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a...
By Heather Felt, Project Manager & Copywriter When the subject of first impressions comes up, we tend to think of face-to-face encounters and the importance of a good handshake, direct eye contact and making sure there is no spinach stuck between our teeth....
By Terrie S. Wheeler View Terrie's April 2016 webinar-on-demand, "You Are the CEO of Your Practice: Now Think Like an Entrepreneur," here. Whether you are a lawyer in a large law firm or the managing partner of a smaller firm, one thing is clear: there are lessons to...
By Michelle R. Wheeler Has anyone ever asked you for a “high-resolution” photograph? Or perhaps you’ve been asked to upload an image at least 1200px by 600px to a social media site? To properly respond to either of these requests,...