As more and more lawyers are jumping into the Web-based digital video movement, being the star of ones’ own video shoot can spark fear into the hearts of even the most fearless lawyers. Consider the statistics: One of the top four online marketing strategies for 2016...
After you have reviewed the tips from To Blog or Not to Blog: A Primer for Lawyers, use this format to create your blog. Title: You are trying to pull people in so they want to read your blog post. Make it interesting! Introductory Paragraph: Introduce your blog topic...
In today’s digital world, there are many ways to increase your name recognition in the marketplace. However, you want to make sure your time is spent on activities most likely to succeed and generate results. Measuring the results from blogging isn’t just about...
By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print...
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, high-impact strategy – particularly if it will take five minutes or less of your...
Branding? You Are Your Brand | By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you unique and deciding what you want to be known for, then...
Ask any lawyer and they will tell you: The vast majority of their new business comes from referrals. In fact, statistically, referrals are responsible for up to 80% of new business generated by lawyers. These referrals take many shapes and forms. From past clients,...
In today’s digitally savvy marketplace, your website plays a more important role than ever in conveying the right first impression for your practice. According to a recent survey results, over 80 percent of people who are considering purchasing legal services go to a...
A Primer for Lawyers By Terrie S. Wheeler, MBC As a lawyer, you have likely dabbled on LinkedIn but now you are wondering if it’s worth taking the plunge and actually devoting more time to using it. Can it really help you bring in more business? The short answer is...
Get Back in the Game Today! The kids are in school, leaves are turning and it is now time to turn your attention back to your law practice and its continued growth. Figuring out how to retain clients, attract new ones, effectively communicate, and build name...
Everyone has been to the proverbial dinner party or neighborhood event only to be met with, “So, what do you do?” Generally, our responses fall into the path of least resistance: “I’m a lawyer,” or maybe “I do estate planning.” However, in today’s market, a key...
By Terrie S. Wheeler, MBC Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business. Join a Trade Association and Become Active A short note related to bar...