by Terrie S. Wheeler, MBC | May 26, 2017 | Branding, Digital, Marketing Coaching, Outsourced Marketing, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Measuring ROI, Strategy, Terrie S. Wheeler, The Four Pillars of Marketing™
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write...
by Michelle R. Wheeler | May 24, 2017 | Case Studies, Websites
In February of 2015, I was surfing the web (as all millennials do) and came across the City of New Brighton’s website. As a New Brighton native, I was surprised to find my hometown’s website in such disarray. The overall design was antiquated, the site was not...
by Terrie S. Wheeler, MBC | May 18, 2017 | Branding, Law Firm Marketing, Outsourced Marketing, SEO, Terrie S. Wheeler
So hopefully, Part I of this series has convinced you that by outsourcing your marketing department you will be in a better position to do what you enjoy: serving clients and attracting new business into your practice. Because outsourcing the marketing department in...
by Terrie S. Wheeler, MBC | May 10, 2017 | Branding, Law Firm Marketing, Outsourced Marketing, Terrie S. Wheeler, The Four Pillars of Marketing™
All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business into their firm. However, many times they are also operating under the...
by Terrie S. Wheeler, MBC | Abr 19, 2017 | Law Firm Marketing, Marketing Coaching, Pillar IV: Measuring ROI, Terrie S. Wheeler
Start Time: 11:45 a.m. You want to blog – you know it will help build your name recognition for yourself and your law firm, but it seems writer’s block takes over each time you think about writing a blog post. Properly promoted, blog posts will help establish your...
