9 Reasons to Outsource Your Marketing
If you're not confident about your internal team’s abilities to plan and implement your marketing and growth strategy , it might be a sign for you to consider outsourcing your marketing department. Put simply, the quality of your marketing can make or break your...
How SEO Can Help Your Recruiting Firm Generate Clients
If you're a recruiting firm looking to stand out in today's competitive industry, optimizing your online presence through search engine optimization (SEO) is a great way to do it. In this blog, we'll explore how SEO can help you and provide tips on supporting the SEO...
6 Common Marketing Mistakes Made by Home Trade Professionals + Contractors
Are you a home trade professional or contractor struggling to make your marketing efforts pay off? Fear not, my fellow tradespeople, because you're not alone! In fact, many business owners in the home improvement industry make some common marketing mistakes that can...
Harness the Power of Ghostwriting for Your Business
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand's voice, tone, and style into engaging content focused on your marketing...
Picking The Right Social Media Channels For Your Business
In a July 2022 report, research showed that 4.7 billion people are active on social media. That's a whopping 67% of the world's nearly 8 billion-strong population. And it's 4.7 billion reasons why you need to market your business on social media — no matter what...
The Benefits of Outsourced Marketing for Contractors
Are you tired of trying to navigate the murky waters of marketing while trying to run your home trade or contracting business? Well, fear not my fellow tradespeople, because outsourced marketing is here to save the day! At PSM Marketing, we understand that running a...
BREAKING: PSM Marketing Certified By the WBENC
[Saint Paul, MN]— August 17, 2022 —PSM Marketing, LLC, a small business specializing in outsourced marketing for professional services firms, small businesses, and non-profits, is proud to announce its recent national certification as a Women’s Business Enterprise by...
Why Integrating Video on Your Website + Social Media Makes Sense
Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video." It's official: Visual learners are taking over the...
How Legal Advertising Rules are Changing in Minnesota
How the Rules Related To Advertising Will Change: What Minnesota Lawyers Need to Know As of September 1, 2022, the Minnesota Rules of Professional Conduct have been streamlined and simplified in support of lawyers who want to do advertising. But take note: Even the...
7 Best Practices for Marketing on LinkedIn
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...
PSM Can Help Your Green Energy Company Thrive
It's "now or never!" says the UN. With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change... a drastic one. It's hard to do that without stepping outside...
How to Avoid Rainbow Washing this Pride Month
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...
The Power of Solar Energy Case Studies
Solar energy is gaining momentum as an efficient and eco-friendly solution for residential and commercial properties. As more people become interested in adopting solar energy, solar energy companies must showcase their work through case studies. In this blog post, we...
Master the New Digital Marketing Landscape of 2022!
Traditional marketing is really growing into its name... tradition, and we know traditions aren't always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022,...
Easing Back into Marketing Post-Covid
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
The Economics of Hiring an Outsourced Marketing Department – It’s a Bargain!
For over 25 years PSM Marketing has delivered marketing department services to clients across the country. Whether you are in the legal, solar energy or recruiting industries, there is no doubt that hiring a company like PSM to serve as your outsourced marketing...
How to Track the ROI on your Marketing Efforts
Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...
How to Choose the Right Marketing Company for Your Law Firm
I have a prospective law firm client who found PSM through the SEO we do. It’s a firm in Scottsdale, Arizona. My process is always to offer to meet with and talk to the firm in our PSM Video conference Room, which I did with this law firm. It was a very positive...