Outsourced Marketing for Law Firms
Contact UsOutsourced Legal Marketing Services for Lawyers
Depending on your firm, your legal marketing activities may require anything from high-impact, in-person networking with your ideal referral base, to improving your online presence. You may spend a lot of time having lunch and delivering presentations, and find you need help developing fresh branding, getting more effective publicity and streamlining your client development process. All this, and even the nitty-gritty, critical details like upgrading SEO and getting the most bang for your social media buck can be handled by our highly qualified, professional outsourced marketing agency. When we take over your law firm’s marketing plan, you can focus on doing what you do best: delivering legal services to your clients.
Are you a solo practitioner? Consider our Quickstart Package.
Whether you’re a new firm looking for a comprehensive way to get your name into the marketplace, or an established solo practitioner with an older website in need of a refresh, the Quickstart Package is for you. We’ll get to know you and what you do in order to develop a unique, polished, consistent way for potential clients to interact with your law firm.
We know that not every firm has the budget for full-time marketing staff; let us be your one-stop-shop for everything from establishing a brand strategy to building and promoting your professional website. Gain access to our tools and expertise, a custom communications strategy, and compelling content that will demonstrate the experience you bring to your clients and differentiate you from your competition.
Outsourced Marketing for Lawyers and Law Firms
They don’t teach you how to market your law practice in law school. Unless you have an undergrad degree in marketing, you’ve likely received NO training whatsoever on how to successfully market your firm. Successful lawyers understand that investing in your marketing efforts will lead to a steady increase in revenue for years to come. Following the Four Pillars of Marketing™, we help our clients develop a tailored marketing plan to help your firm prosper.
Marketing Strategy
As a law firm, a strategic marketing plan is essential for effectively promoting your services to potential clients and building relationships with referral sources. A well-crafted plan will help you differentiate yourself from competitors, showcase your expertise and unique value, and build trust with prospective clients.
Website Development
Branding/Logo Design
Search Engine Optimization
Search Engine Optimization (SEO) is the technology that allows potential clients to find your legal website online. Dominated by Google, search engines have very specific algorithms that determine whether your site will show up on relevant searches. Clients can’t retain you if they can’t find you online.
Marketing Coaching
Digital Communications
Now more than ever, you need to find the right words and form a harmonious messaging strategy for your green energy company. PSM will help align your communications, reputation, and marketing goals. We will also help you quantify the efforts of your digital communications using PSM-developed analytics.
Reputation Management for Lawyers
SMO Services for Lawyers
Firm-Wide Marketing
We’ll consult on those marketing activities that will benefit the entire firm. Take our assessment to find out if your firm is a good candidate for our outsourced marketing solutions.
Industry
We can work on pulling various practices together to help you pursue business in specific, targeted industries.
Practice Group
We will develop legal marketing strategy plans to win new business for each practice group within your firm, reaching important prospects for those attorneys.
Individual Coaching
Do you think you need help developing and implementing a personal marketing plan? Find out if you would be a good candidate for our Individual Lawyer Marketing Coaching.
30+ Years of Industry Experience
When you need the best legal marketing solution for your practice, call Terrie.
PSM’s President and Founder, Terrie S. Wheeler, MBC has been helping market lawyers and law firms for over three decades. She cut her teeth providing in-house legal marketing services at three of Minnesota’s largest law firms. In 1997, Terrie took the bold step to start her own business. Since then, she has grown her team to over 20 legal marketing professionals and developed a results-oriented processes to provide the highest quality outsourced marketing and marketing coaching for attorneys.
Because she teaches marketing and client service at three law schools, and serves as vice chair of the executive committee, for the Lawyers Board of Professional Responsibility, Terrie is uniquely skilled at developing ethical marketing for lawyers, as well as helping lawyers interested in honing their legal marketing skills. Law firms that choose to work with PSM for their legal marketing are making an investment in their future. Don’t believe us? Check out our client feedback. The PSM team takes pride in understanding what makes your firm tick and developing tailored solutions to increase your bottom line. Whether you’re a solo-practitioner or a small-medium sized firm, PSM is eager help you succeed.
Ready to talk?
Outsource your Legal Marketing
Outsourced marketing can help law firms focus on core legal services while experts handle marketing strategies. It provides a fresh perspective, identifies new opportunities, and helps stay ahead of the competition. This approach can offer expertise and experience that may be difficult to replicate in-house, including designing and launching effective advertising campaigns and developing a strong brand identity. By partnering with a trusted marketing agency like PSM Marketing, law firms can stand out in a crowded marketplace and attract new clients more effectively.
Outsourcing marketing can help law firms save time and resources while achieving better marketing results. It’s an effective way to promote a law firm’s services, improve their online presence, and attract new clients. With PSM Marketing, law firms can rely on experienced professionals to handle all their marketing needs and stay ahead of the competition.
What Our Clients Say
FAQs About Outsourced Marketing for Law Firms
Do people have good experiences with law firm marketing?
Does a law firm really need SEO services?
Can I improve my law firm business listing map on Google?
Yes. Once you have set your firm up on Google My Business (GMB), it’s important to complete your GMB profile as thoroughly as possible by including your phone number, hours, a description of your firm, categories for your firm, photos, and by asking satisfied clients and referral sources to give five-star reviews on Google.
Are a law firm's Google reviews reliable?
Yes! Mainly because when a client or referral source leaves a Google Review, they need to do so through their Google account. So every review can be traced back to the individual who wrote the review. Many law firms worry if they receive a negative review. In fact, a negative review out of 25 or 30 reviews actually makes your firm look more credible than a firm with only 5-star reviews.
How do I bring more clients to my legal services business?
Make sure you have a content marketing strategy. Post blogs and new content on your website. Actively post on social media. Send e-communications to clients and referral sources with links to your website. Work with a marketing partner who can perform strategic law firm SEO on your website. Ask clients to write Google reviews. As you can see, there is not just one answer. Rather, law firms need to have a comprehensive strategic marketing approach to driving more business to their websites.
Which are the best legal services outsourcing firms?
Quite honestly, PSM Marketing is one of the nation’s leading legal services outsourcing firms. Why? Because we have over 30 years of legal industry-specific experience working with individual lawyers, law firms, practice groups, and industry groups to develop a strategic approach to new client development.
How do you brand a law firm?
First, take a look at law firms you compete with and look at how they are branding themselves. Go to their website. Review their social media activities. Read a few of their blog posts. As you look at their branding, determine if you think it makes them look new and fresh, or if they look dated and stodgy. The first step to branding your law firm is to figure out what type of clients you are marketing to, and what will visually appeal to them.
Do I need to bring in a Law Firm Marketing Expert to market our law firm?
Yes. Depending on the size of your law firm, you may have an in-house marketing director with a staff of marketing professionals. If your firm cannot justify an entire marketing team, it will benefit the firm to hire an outside consultant to come into the firm and help the firm develop a strategic marketing plan. Then, at PSM, we have the resources to actually implement the marketing strategy allowing your lawyers to focus on serving clients and expanding their relationships.
What marketing strategies do outsourced marketing firms typically use for law firms and lawyers?
Outsourced marketing firms typically use a range of strategies to help law firms promote their services and attract new clients. These may include website design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.
How can outsourced marketing help improve a law firm's online presence and reputation?
Outsourced marketing can help law firms improve their online presence and reputation by creating a strong brand identity, developing a professional website, and creating engaging content that showcases the firm's expertise and experience. Marketing firms can also use SEO and other digital marketing tactics to help the law firm's website rank higher in search engine results, making it more visible to potential clients.
Can outsourced marketing firms help with lead generation and client acquisition for law firms?
Yes, outsourced marketing firms can help law firms generate leads and acquire new clients by developing effective marketing campaigns that target potential clients based on their demographics, interests, and online behavior. Marketing firms can also help law firms nurture leads through email marketing and other tactics, increasing the likelihood that those leads will eventually become clients.
Are there any risks or downsides to outsourcing marketing for law firms?
How can law firms determine if an outsourced marketing firm is a good fit?
Law firms can determine if a particular outsourced marketing firm is a good fit for their needs and goals by asking for references and case studies from past clients, reviewing the firm's portfolio and experience, and conducting interviews with the firm's team members. It's important to choose a marketing firm that has experience working with law firms and a track record of success in the legal industry.
Why Outsourced Marketing is a Game-Changer for Law Firms
As a law firm, your primary focus is on providing top-notch legal services to your clients. But in order to grow and thrive in today’s competitive legal landscape, it’s essential to have a strong marketing strategy in place. This is where outsourced marketing can make a significant impact on the success of your law firm.
Partnering with a professional marketing agency like PSM Marketing can provide a range of benefits for your law firm. For one, outsourcing your marketing can free up your time and resources to focus on your core legal services while experts handle your marketing strategy. Additionally, outsourced marketing firms can bring fresh perspectives and innovative ideas to your marketing efforts, helping you to stand out from the competition and attract new clients.
Outsourced marketing also provides access to a level of expertise and experience that may be difficult to replicate in-house. This can include everything from developing effective advertising campaigns to creating a strong brand identity for your law firm.
Ultimately, outsourced marketing can help your law firm achieve long-term success by expanding your reach, attracting new clients, and differentiating your brand in a crowded marketplace. By working with a trusted marketing agency like PSM Marketing, you can focus on what you do best – providing exceptional legal services – while leaving the marketing strategy and execution to the experts.
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