Marketing Coaching is a Game Changer
Think of having your own personal marketing director. Sounds great, right? Your marketing director is exceptionally talented and will help you increase revenue, attract more referrals, communicate more effectively, and build your reputation. At PSM, we refer to our work as marketing coaching. Working with a PSM marketing coach is just as much about driving new business as it is about developing your skills as a thought leader. The marketing coaching process at PSM Marketing has been built, buffed, and polished over the past 25 years. When you work with a PSM marketing coach you are working with someone dedicated entirely to you and your success.
Marketing Coaching Drives Results
We help you reach new heights in your business – heights you might not be able to achieve on your own. Our coaching approach is based on the Four Pillars of Marketing™ – a marketing system we developed to help busy yet motivated people like you achieve the income and revenue you know is possible. Our marketing coaching approach combines strategic marketing advice with a process designed to bring shared accountability to your sales and marketing efforts. We know you’re busy. We even know that marketing may not be your biggest priority right now. At PSM Marketing we promise to be flexible as we help you achieve your goals. Why wait? We are here right now to talk with you about where you would like to be in six months, next year, and well into the future.
Marketing coaching can be a game-changer for PSM clients. Marketing coaching with a PSM coach will help you attract new clients, grow your brand, and generate more revenue. As someone interested in coaching, we want you to know what marketing coaching is, how it can help you attract new clients, the process involved in a PSM Marketing coaching engagement, how to measure the return on investment, and finally, what you need to do to get started with us!
Defining Marketing Coaching with PSM Marketing
So, what exactly is marketing coaching? Marketing coaching is the process of working one-on-one with an experienced PSM Marketing Coach to develop and implement low-cost, high-impact marketing strategies designed to generate more revenue. A PSM marketing coach can help you identify your target audience, create a strong brand identity, identify your best contacts, and develop a marketing plan to attract new clients and grow your business. Most importantly, our PSM coaching engagements include meeting with you at least once a month to maintain focus and to create accountability. Your PSM marketing coach will be your biggest fan and cheerleader!
One of the most significant benefits of marketing coaching is that it helps you attract new clients. When you work with a coach, you’ll receive personalized guidance on reaching your target audience and developing a solid brand identity that will resonate with potential clients. This can include everything from developing a compelling website and social media presence to creating effective advertising campaigns and building relationships with key influencers in your industry.
The Process of Marketing Coaching Simplified
A PSM marketing coaching engagement can vary depending on your goals and expectations. Typically, the marketing coaching process involves a series of meetings and conversations in which you and your PSM marketing coach work together to identify your business goals, target audiences, and objectives. From there, your PSM marketing coach will help you develop a customized marketing plan that aligns with your goals and helps you reach your revenue goals.
We have always had a “strategy before tactics” approach to marketing coaching. Because of this, we start the marketing planning process by taking a step back to look at what has made you who you are today. What marketing efforts have worked for you? Which haven’t? Who are your top contacts and how did you meet them? Within what organizations are you active? Do you serve on any boards? What are your biggest frustrations in sales and marketing? Is your website generating business for you? Can people easily find you online? How do you communicate with your best contacts? How does this year’s revenue compare to last years and the year before? How do new clients or customers find you?
During the marketing assessment, we also use tools like the Gallop Organization’s StrengthsFinder and the Myers-Briggs Type Indicator to understand your innate strengths and personality preferences better. We also use a tailored Strategic Marketing Questionnaire (SMQ) to gather as much information as possible on your current situation.
We also ask that you share your website, recent proposals, articles published, association involvement, marketing materials, revenue summaries, and more. Don’t worry – we provide a list for you!
After the marketing assessment is done, we summarize what we’ve found and give you our preliminary thoughts. We want to make sure we are rowing in the same direction, singing out of the same songbook….. you get the idea. We wouldn’t dream of moving to the next phase without this level of analysis.
Develop your Sales and Marketing Plan
“Plans are Nothing: Planning is Everything” – Dwight D. Eisenhower
How often have you decided, “I am going to sit down and write a plan?” For what? It doesn’t matter. You likely have strong evidence of your past planning efforts buried in a desk drawer or hidden in a bookcase somewhere. Having a plan is nothing unless you commit to implementing it. Having a “plan collection” will do nothing to help you achieve your business goals. That’s why your marketing coach will create a customized sales and marketing plan FOR you. Don’t get me wrong – we collaborate with you. You have input, but PSM Marketing takes the laboring oar to turn your marketing assessment into a proactive, results-oriented sales and marketing plan. We help you get to the heart of what you want to achieve.
We recommend business and revenue objectives, key messages, and target audiences. We help you figure out what makes you a unique butterfly. Enter The Four Pillars of Marketing. We then use our marketing system to help you create a balanced approach to your sales and marketing efforts. Your balanced approach will include how to expand and grow current relationships, develop new sources of income, build your name and reputation, and, through targeted communications, let people know how amazingly cool you are.
Now the fun begins! We will get together every week or two via videoconference, telephone, or in person to help you implement your plan. We know you have good intentions, and it is our job to make sure your intentions become actions and that those actions generate results.
There are so many strong reasons you, one of the busiest people you know, will be successful in sales and marketing. You are already motivated. You hired a PSM marketing coach! Your coach will guide you, support you, encourage you, be your cheerleader, and help you decide where your valuable time should be spent. Remember when you committed yourself to “work out five times per week,” “spend more time reading,” or “take a painting class?” Did it happen? Only if you made it – you guessed it – a priority. As with any personal goal you set for yourself, if you don’t prioritize marketing, it Just. Won’t. Happen. But your PSM marketing coach is a glass-half-full person so let’s rephrase. If you implement your sales and marketing plan consistently over time, you WILL be successful.
When we meet, we focus on two key areas: sales and marketing projects and growing and nurturing your best contacts. On the project front, we can help you implement everything from A – Z. You can also refer to our Marketing Coaching Checklist.
Next, we create a Contact Action Plan for you that identifies:
- Type of Contact – Whether the contact is a current client, prospective client, industry contact, or referral source
- Contact Ranking – We help you separate your A-level contacts from the B’s and C’s and focus our initial efforts on your A-level contacts
- Your Last Interaction – When and where your last interaction with them occurred and other background information on the prospective client or referral source
- Your Next Interaction – Next Steps! This is it – where the rubber meets the road. We will discuss the “what now?” and “what next?” with each of your contacts. It’s true. Over 80% of next year’s revenue will likely come from your existing contacts. So, growing and nurturing your base of contacts is uber important.
By following these steps, your PSM marketing coach can help you attract new clients, build strong relationships with referral sources, and achieve long-term success. So, if you’re ready to take your marketing efforts to the next level, consider working with a PSM marketing coach today!
What about ROI?
To measure the return on investment (ROI) of working with a PSM marketing coach, it’s essential to establish clear goals at the beginning of your coaching engagement. This might include increasing your website traffic, building more referral relationships, generating more leads, writing for, or speaking to groups that attract clients, and closing more business. Once you’ve established your goals, your PSM marketing coach will help you track your progress and measure the effectiveness of your marketing efforts over time.
Your PSM marketing coach will work with you to create a Contact Action Plan. We then help you focus on your highest-quality contacts and devise a follow-up strategy for each person. Working with a PSM marketing coach can be a game-changer for you. With the right coach and a customized plan of action, you can develop and implement effective marketing strategies to help you achieve your business goals and long-term success.
Ready to talk?
What Our Clients Say
Common Questions About Marketing Coaching
Am I a good candidate to work with a PSM Marketing Coach?
As your personal marketing director, we want to ensure you are ready to engage fully in our PSM marketing coaching process. Our sales and marketing coaching system has helped hundreds of businesspeople like you develop rewarding, lucrative, and highly profitable careers. If you want to be really, REALLY sure marketing coaching is the right fit for you, we have just the tool for you. Take a moment to review the questions below. They will help you and your marketing coach decide if the timing is right for your coaching adventure to begin!
- How motivated are you to increase your revenue?
- How committed are you to building relationships with new contacts?
- How confident are you that you are fully serving your existing clients?
- How successfully are you building your reputation in the community?
- Are you happy with your income?
- How many hours per week do you spend on Marketing?
- Marketing coaching will likely require more. Are you open to this?
- Are you willing to be accountable to for action items and next steps?
- If you were to give yourself a letter grade in marketing, what would it be?
By working with a marketing coach, you'll gain the knowledge, skills, and confidence you need to grow your brand, attract new clients, and achieve long-term success. So, if you're ready to take your business to the next level, consider personal marketing coaching a powerful tool to help you get there.
How much does it cost to work with a PSM Marketing Coach?
Working with a PSM marketing coach for a one-year engagement will be an excellent investment in your future success! The cost of one-on-one coaching can vary depending on several factors, most notably the scope of your coaching engagement. Will you have one or two monthly meetings with your PSM marketing coach, or will PSM also be assisting you with social media, copywriting, website additions, SEO, and more? At PSM, our marketing coaching services generally fall into the range of $1,500 - $2,500 per month. However, remember that the return on investment (ROI) for coaching will be significant and will lead to more writing and speaking opportunities, positive press coverage, and increased revenue.
How do I Measure the ROI of Marketing Coaching with PSM Marketing?
What professional isn’t interested in ROI? We have yet to meet one. You are investing time and money by working with your personal marketing director, who focuses exclusively on you and your success.
Now you need to see results! There is a direct correlation between making sales and marketing a priority and generating results. Before you spend one moment on a “marketing thing,” we will figure out how we will measure the results, and if that thing is the best and highest use of your time, we will help you every step of the way. We will only recommend what we know works. We go so far as to say, “If you can’t measure it, don’t do it.”
One thing is sure. There is no “easy button” in sales and marketing. It’s about doing what your competitors are not willing to do that will make you stand out. As your marketing coach, it is our job only to recommend what we know will generate positive results and ROI for you.
What is marketing coaching, and how can it benefit my business?
Marketing coaching with Terrie Wheeler is a personalized and strategic approach to help you achieve your marketing goals. It provides guidance, expertise, and support to develop and implement effective marketing strategies that drive growth and success for your business.
How can marketing coaching help me if I already have a marketing team?
Marketing coaching complements your existing marketing team by providing an outside perspective, industry insights, and strategic guidance. Terrie Wheeler can help align your team's efforts, provide valuable feedback, and enhance their skills to achieve optimal results.
How often will I have coaching sessions with Terrie Wheeler?
The frequency of coaching sessions depends on your specific needs and goals. Terrie will work with you to determine the best schedule for your coaching sessions, whether it's weekly, bi-weekly, or monthly.
What areas of marketing does Terrie Wheeler specialize in?
Terrie Wheeler specializes in various areas of marketing, including strategic planning, branding, business development, digital marketing, and client relationship management. She has extensive experience working with professional service firms, including law firms and accounting firms.
How does marketing coaching differ from consulting services?
While consulting services often involve providing solutions and executing strategies for clients, marketing coaching focuses on empowering and educating business owners and their teams to become effective marketers themselves. Marketing coaching offers long-term support, guidance, and skill development.
Can marketing coaching help me improve my online presence?
Yes, marketing coaching can certainly help you enhance your online presence. Terrie Wheeler can provide guidance on optimizing your website, implementing effective SEO strategies, developing compelling content, and leveraging social media platforms to increase your online visibility and attract your target audience.
Will marketing coaching help me generate more leads and grow my client base?
Absolutely. Marketing coaching is designed to help you develop strategies that generate leads, nurture client relationships, and ultimately grow your client base. Terrie Wheeler will work with you to identify your target audience, craft effective messaging, and implement lead generation tactics to drive business growth.
How do I get started with marketing coaching with Terrie Wheeler?
Getting started with marketing coaching is easy. Simply reach out to Terrie Wheeler through the contact information provided on the PSM Marketing website. Terrie will schedule an initial consultation to discuss your needs, goals, and determine if marketing coaching is the right fit for your business.
Relationship-Driven Coaching Results
Another way a PSM marketing coach can also help you attract new clients is by helping you build relationships with prospective clients and referral sources. When you work with a PSM marketing coach, you’ll learn how to identify and cultivate relationships with people who can hire you and refer business to you.
For example, a PSM marketing coach can help you develop strategies for networking at industry events, reaching out to potential referral sources, and following up with leads. We can also help you develop effective communication strategies that will help you build trust with prospective clients and referral sources over time.
Building these relationships will help you attract new clients and establish a strong reputation in your industry. As you become known as a go-to source for high-quality services, you can leverage your reputation to attract even more clients. So, if you’re looking to build strong relationships with prospective clients and referral sources, working with a PSM marketing coach is a great way to get started. With our guidance and expertise, you can develop effective strategies for building relationships, generating referrals, and growing your business long-term. We work with clients in the following industries:
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