404 Error
If you landed on this page, oopsie! Please drop us a line and let us know about any broken links on our site. Contact Us
How Contractors Can Generate Leads During the Off-Season
Marketing Strategies to Keep Your Off-Season Pipeline Full For contractors, the off-season can feel like a double-edged sword. On the one hand, it’s a much-needed break after months of hustle. On the other, it can be a slow and stressful time if leads are drying up...
Why Professional Service Firms Need Proactive Marketing (Not Reactive Marketing) to Stay Competitive
Marketing is the lifeblood of any professional service firm, whether you’re a law practice, engineering firm, accounting group, or consulting business. But when it comes to how firms approach their marketing strategies, one key distinction makes all the difference:...
What Donald Trump’s Presidency Could Mean for Small Businesses – And What You Can Do About It
Today, as Donald Trump is inaugurated for his second term as President of the United States, small business owners across the country are bracing for what may lie ahead. While his administration promises to champion business growth and deregulation, the reality for...
Is It Time for Your Small Business to Leave X and Meta?
Social media was once the golden goose for small businesses—a cost-effective way to connect with audiences, build a loyal following, and promote products or services. But in 2025, the landscape is looking very different. Platforms like X (formerly known as Twitter)...
What is Zapier, and How Can It Help Your Small Business?
Running a small business often means wearing multiple hats—marketing manager, accountant, customer service rep, and more. Wouldn’t it be great if there were a way to streamline your workflows and free up time for more important tasks? Enter Zapier, a powerful...
Marketing for Service Firms: Trends and Tips for 2025
As we head into 2025, the landscape of marketing for service firms continues to evolve at a rapid pace. From technological advancements to shifting client expectations, staying on top of trends is crucial for firms looking to stand out and attract the right clients....
What is Answer Engine Optimization?
The digital marketing world is constantly evolving, and one of the newest buzzwords taking the industry by storm is Answer Engine Optimization (AEO). If you’re already familiar with SEO (Search Engine Optimization), you might wonder how AEO differs—or why it matters...
Should Your Business Take a Political Stand? Let’s Explore.
Lessons from Ben & Jerry’s and Other Bold Brands In today’s polarized world, businesses are increasingly being called upon to take a stance on social and political issues. Gone are the days when companies could remain neutral on matters that impact their...
Scary Good Marketing Ideas to Boost Your Business This Halloween
Halloween isn’t just about candy and costumes—it’s also a golden opportunity to give your marketing strategy a spooky makeover! With the holiday spirit in full swing, businesses can tap into the playful, creative side of Halloween to engage clients, build brand...
Falling for Fresh Strategies: How to Revamp Your Marketing This Autumn
As the leaves change and the air turns crisp, autumn brings a sense of renewal—and that feeling doesn’t have to stop at pumpkin spice lattes and cozy sweaters! For your business, the fall season is the perfect time to revamp your marketing strategy, prepare for the...
Maximizing Client Retention: Marketing Strategies for Professional Service Firms
Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success. In fact, studies show that retaining a client can be five times cheaper than acquiring a new...
PSM Partners Endorse Kamala Harris
Endorsing Kamala Harris: A Legal Force and Advocate for Women, Small Businesses, and the Middle Class As the owners of PSM Marketing, a proudly woman-owned and family-operated business, we are thrilled to endorse Kamala Harris for President of the United States....
Generative AI: Unlocking the Magic Behind Modern Technology
Imagine having a conversation with your computer, asking it to create a piece of art, or even requesting it to write a song. Sounds futuristic, right? Well, welcome to the world of generative AI, a technology that makes all this possible and more! But what exactly is...
10 Summer Marketing Ideas for Professional Services Firms
Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...
Twice as Nice: Navigating the SEO Maze with Duplicate Content
Duplicate content refers to blocks of content that appear in more than one place—that is, content that appears on multiple pages within a single website or across different websites. In the context of SEO (Search Engine Optimization), duplicate content can be...
10 Tips for Writing an Engaging Blog Post
Creating engaging blog content is both an art and a science. At PSM Marketing, we understand the importance of not just reaching your audience but captivating them. Whether you’re a seasoned writer or just starting out, these ten tips will help you craft blog posts...
Winter Prep for Summer Success: Marketing Strategies for Contractors and Home Trade Professionals
As winter blankets the landscape, the pace for contractors and home trade professionals often slows down. But don't let this seasonal lull go to waste. Winter is the perfect time to gear up your marketing strategies for the busy season ahead. Let's dive into how you...
Leveraging Google Business Profiles for Lawyers
In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...