Outsourced Marketing Services
Outsourced Marketing is an innovative model for delivering marketing services through which our experts assess, plan, and implement a customized marketing strategy to drive business growth.
We Are Your Marketing Department
Rather than hiring an in-house marketing department, which costs time, money, and resources, Outsourced Marketing offers the whole package at a fraction of the cost. Our team of skilled experts work remotely to deliver a full spectrum of marketing services. Because we work virtually, you don’t have to pay for our office space, employee benefits, Keurig cups, or ergonomic chairs.
Is Your Company a Good Fit for Outsourced Marketing?
Outsourced marketing might be a good fit if you identify with any of these situations:
- Managing Freelancers: You’re currently managing multiple freelance marketing and design professionals
- Measuring ROI: You have a marketing budget, but struggle to utilize it or accurately measure the ROI
- Inconsistent Results: You’ve worked with marketing firms in the past who over-promise and under-deliver
- Industry Knowledge: Marketing professionals you’ve worked with don’t understand your industry
- Stretched Too Thin: Your small in-house marketing team is overwhelmed or overworked
- No Dedicated Team: Your marketing “team” is non-existent or scattered
- Difficulty Scaling: You want to significantly increase revenue, but don’t know how
- Chasing Shiny Objects: You keep trying new “shiny object” marketing tactics, but nothing seems to work
- No Strategy: You don’t have a well-defined marketing strategy or implementation plan
- No Time: You simply don’t have time to dedicate to marketing
- Costly Marketing Tools: You’re frustrated with the new marketing tools digging into your budget
- Need Direction: You feel stuck in the past and need a fresh perspective
How Does Outsourced Marketing Work?
After an initial discovery call, we will create a comprehensive outsourced marketing proposal designed to meet the specific needs of your firm, company, or organization. We deliver our services using a two-phased approach. Phase I, which typically takes 1-3 months, consists of 1-time projects that help establish a strong marketing foundation. Examples of Phase I projects include: logo creation, rebranding, print material design, an SEO audit, and new website development.
Upon completion of Phase I, we move into our Phase II Outsourced Marketing engagement. This is the real bread and butter of our work. During Phase II, PSM truly serves as your outsourced marketing department. Our team is your team. In addition to the fixed monthly work (like Search Engine Optimization, social media management, and copywriting), our team is also on-call to help with any special projects, presentations, or deliverables you need. You pay a fixed monthly fee and gain an entire marketing department.
Phase I
One-time projects to kick off our work.- Website, Brand + Social Media Audit
- SEO Audit
- Strategic Marketing Assessment + Plan
- Logo + Branding
- Website Development
- Graphic Design + Print Materials
- Creating/Optimizing Social Media Pages
- Tactical 12-Month Implementation Plan
Phase II
Ongoing monthly outsourced marketing.- Search Engine Optimization
- Copywriting Blogs + Website Content
- Social Media Content Curation + Posting
- Graphic Design
- Website Maintenance + Updates
- E-Communications
- Marketing Coaching
- Special Projects + Advertising
Clients We Serve
Generally professional services firms, and other organizations focused on growth will be interested in using an outsourced marketing approach. The primary reason is that when you outsource marketing to PSM, you will have a team of professionals assigned to serve as your marketing department. You will always work with a PSM partner, who will then rely on a PSM project manager to serve as the “mortar between the bricks” of your outsourced marketing department. Our project manager then manages the work of myriad creative resources including copywriters, website developers, SEO experts, social media specialists, and communications experts. It is our mission to serve the outsourced marketing needs of clients in a variety of industries by focusing on strategy, websites, branding, and digital marketing.
Our Outsourced Marketing Services are 100% Scalable
What does it mean that PSM’s approach is scalable? It means that PSM will deliver value if you are a solo business owner or if you run a multi-million dollar company. It means there is no cookie cutter approach to how we deliver services. Our outsourced marketing approaches are as unique as the different clients we serve. But we do operate under many marketing best practices. For example, we always begin our engagement with a focus on strategy. This means we will conduct a thorough marketing assessment of you and your business, and create a customized plan designed to grow your practice or company. After your marketing plan is in place, the PSM team will step in and implement your plan so you can focus on activities that represent the best and highest use of your time, talents, and energy.
Ready to talk?
What Our Clients Say
Common Questions About Outsourced Marketing
Who do you work with?
At PSM Marketing, we work with a diverse group of clients in Minnesota and across the United States. We love talking to professional firms, businesses, and organizations about how strategic outsourced marketing can work for them. The six industries we work with most are:
Why Hire PSM as your Outsourced Marketing Team?
Why Choose an Outsourced Marketing Agency?
We know you’re focused every day on building and growing your business. PSM Marketing exists because we also know you’re busy and may not always be able to make the time for marketing. You’re in luck! We do marketing so you can do business!
PSM has over 25 years of experience helping clients in various industries develop and implement their marketing strategies. From small entrepreneurial ventures to multi-million dollar companies, our goal is to create the overall marketing strategy for your business, then, get ready for it…. We do all of the work for you! When you outsource your strategic marketing planning and implementation to PSM Marketing, you will immediately have your own fully-functioning marketing department. Presto. Like magic. The good news? You don’t have to provide office space, computers, telephone systems, or the myriad other costs you would incur to hire and staff your own marketing department.
Another great benefit is that you don’t need to keep managing the work of freelancers who have likely helped your company get to the point it is today. We are a one-stop-shop of talented marketing strategists, graphic designers, website developers, social media experts, copywriters, and search engine optimization gurus. Essentially, we employ every type of talent you could possibly need in your marketing department including photographers, videographers, marketing technology specialists and more. You will also have your own marketing director and project manager who serve as the mortar between the bricks of your customized marketing department.
Benefits of Working With an Outsourced Marketing Department
So we know the idea of having your own dedicated marketing department sounds great. Let’s look at some other benefits:
- We create top-notch marketing strategies, proactively implement your plan, run monthly marketing meetings, and provide ROI analytics on everything we do
- Our team consists of marketing strategists, project managers, copywriters, graphic designers, social media experts, outsourced marketing coaches, e-communication and database experts – ALL of whom have been hand-picked to serve as your marketing department
- We will help you capitalize on your brand by developing proactive communication and promotional plans to drive visitors to your website, enhance engagement on social media, and to further increase your firm’s name recognition in the marketplace
- We drive the action items and next steps with skill and expertise gleaned from our team of over 30 marketing professionals
- We recommend only the most high-value activities and can also help you determine what NOT to do
- We keep our finger on the pulse of activities at your firm through our proactive project management approach
What Makes PSM Different?
Your Outsourced Marketing Company – PSM Marketing
It’s really rare to find a firm that offers the same comprehensive solution as PSM Marketing offers. You might find a design firm, an ad agency, a PR firm, or an SEO company. But rarely do you find everything you could ever need under one roof (so to speak). Another differentiator for PSM is that we have a strong background in working with firms who “sell” their time, talent and expertise. From contracting firms, to theaters, to consultants, and nonprofits; to lawyers, financial advisors, and accountants, PSM knows how to uniquely differentiate you and your offerings. We believe that marketing tickets to a unique “escape room” experience, to helping your non-profit with a fundraising strategy, helping a contractor find new customers, or working with a law firm or CPA firm to develop new business, requires more than just great ideas. It requires immense creativity, the ability to truly understand what you need, and the horsepower to bring our strategies to life through unique and innovative marketing strategies.
If you take a look at all of the types of clients PSM Marketing has served since its inception over 24 years ago, you will see that while we bring a vast array of industry experience to the party. Spend 10 minutes talking with us and you will realize that we really “get” you. The questions we ask you will show that we are thinking about your growth and success differently than other firms you might interview. We understand you are in a highly competitive industry, and that you need to do more than keep up with your competition to grow. That’s where we step in. We have no formulas or templates for your success. We view you and your business as unique butterflies – and know you will need a marketing strategy that is unlike any other PSM has created for other clients. Why? Because it is customized to you like a bespoke suit. Give us 10 minutes and we will help you re-imagine where your business can go and how it can grow! But don’t take our word for it – see for yourself! Schedule a free marketing assessment with us.
Are You a Good Candidate for Outsourced Marketing?
Outsourced Marketing Helps You Grow
The ideal client for PSM’s Outsourced Marketing services is a small to mid-sized firm that is ready to take its marketing efforts to the next level. Our clients recognize the value of having a strategic marketing plan but do not have the time themselves or the internal resources to commit to the effort. By bringing PSM Marketing into the picture, our clients are able to focus their efforts on their core business while we do the work for them! Integrity is really important to us. We don’t want to work with clients if the fit isn’t there. In fact, we’ll be the first ones to let you know that you and your firm may not be quite ready for an outsourced marketing solution. We can only help you if you are open to our concept of working with your own, personal, (outsourced) marketing department. In fact, we have developed a survey to help you (and PSM) determine if your needs fit our philosophy of providing outsourced marketing department services. Simply click the link and find out if your company is a good fit for an outsourced marketing approach.
How do we Measure ROI?
If You Can’t Measure It…Don’t Do It
At PSM, we believe in delivering tangible results. If we didn’t we wouldn’t have any clients! In fact, we have ways in which to measure EVERY marketing strategy we implement for you. We are firm believers in the concept that “if you can’t measure it, you likely shouldn’t do it! To that end, we have an ROI measurement tool around The Four Pillars of Marketing that will guide our efforts for you. From client satisfaction initiatives to cross marketing your services, to new business strategies, website development, public relations, client communications, and website analytics, we have ways to measure your return on investment.
If you want a sneak peek, you can take a look at some measurement metrics we created – How to Measure the ROI of Marketing. Because, if we can’t measure the results, we’re not going to recommend “it” to you.
What Is Outsourced Marketing?
Our Outsourced Marketing service allows PSM to step in and serve as your company or firm’s marketing department. Outsourced marketing with PSM will transfer all of the responsibilities of marketing tasks and activities to our experienced team of creative services professionals.
When Should You Outsource Marketing?
When you outsource your marketing function you are free to do what you do best: grow your business. End the frustration of having to manage multiple creative people who never talk to each other, and let a professional team of marketing experts run your marketing program. We do marketing so you can do business!
What Outsourced Marketing Services do you provide?
We begin by conducting a strategic assessment of your firm or organization. Next we create a tailored, customized strategic marketing plan. From there, we create results-oriented tactics under The Four Pillars of Marketing that include copywriting, website development, strategic communications, search engine optimization (SEO), social media, and blogging.
Outsourced Marketing Services We Provide
As your outsourced marketing department, PSM provides every service you would expect to receive from an in-house marketing department. Operating from the foundation of our Four Pillars of Marketing, PSM offers a wide variety of services including blogging, branding, business development, client satisfaction initiatives, communications, contact management, cross-marketing, database development, events, social media, google review generation, industry marketing, client intake, market research, marketing materials creation, marketing planning, networking consultations, public relations, presentation services, Search Engine Optimization, PPC, practice group marketing, proposal development, marketing coaching, sales strategies, survey development, videography, photography, webinars and podcasts, and much more.
The bottom line? We ARE your outsourced marketing department, offering every service you would ever need to grow your business. Our approach is focused on first developing a strategic marketing plan for your business, then working each day, through our team of outsourced marketing specialists, to deliver exceptional results AND exceptional value.
Is it a Good Idea to Outsource Marketing Services?
Yes! We are big believers that everyone in your organization should be operating at their best and highest use. Just because you can do a few marketing tasks, doesn’t mean you should. Leave it to the marketing experts!
I Have an Existing Relationship With My Web Company. Can I Keep It?
If they are producing exceptional results for you, by all means. We never displace our clients’ existing resources unless our clients are looking for a change. During the strategic assessment process, we take a close look at the results your website company is generating for you and will recommend continuing on, or moving to PSM’s website development team.
How Much Does it Cost to Outsource Marketing?
It really varies based on a number of factors. First, how fast do you want to achieve results? Also, how large is your firm? Generally our outsourced marketing services cost less than hiring just one in-house marketing person and can run from $2,500 to $15,000 per month depending on the factors above.
Why Does My Business Need Outsourced Marketing?
So you can maintain market share and continue to grow. We want you to be out there generating new clients and creating new opportunities, not mired in the details of planning and implementing your own marketing program. Do what you do best and let us help you grow!
What are Some Pitfalls of Outsourcing, and How do I Avoid Them?
Make sure your outsourced marketing company has experience in your industry, and that they offer a full range of marketing department services (not just advertising, SEO, or digital marketing). There are so many ways in which PSM helps its clients. See our A-Z list of services.
What if I'm Not Happy with My Old Outsourced Marketing Agency?
If your current outsourced marketing agency isn’t producing results, are not excellent communicators, or are not responding to your requests same-day, it’s time to move on. If you’re not happy, contact PSM and let’s discuss your needs so we can put a proposal together for you to serve as your NEW outsourced marketing agency!
Is My Company Too Big or Too Small for Outsourcing?
Generally speaking, larger firms or companies will have a whole marketing department and are likely not good candidates for outsourcing. However, if you are a solo business owner or work in a company that does not have an army of marketing people, you should consider outsourcing your marketing to PSM. Because our outsourced marketing services are scalable, we can deliver excellent results if your firm is one person – or if you have many employees. Find out if you are a good fit by taking our survey.
How Much Do You Charge for an Initial Discussion?
We never charge for consultations. Like you, we are extremely motivated to find clients that are the right fit for PSM and its outsourced marketing services. We are always willing to talk with you! Simply contact us to schedule a free, no-obligation call.
What Size Company Does PSM Work With?
PSM works with a variety of clients. From medium sized firms to solo practitioners, PSM has a scalable, affordable solution to serve as your outsourced marketing department. We are extremely effective at serving as your outsourced marketing department if you have 1 employee, 10 employees, or even 50 employees. Outsourced marketing works. Learn more!
Is PSM Really One of the Best Outsourced Companies in the USA?
Within the industries we serve including green energy, legal, contracting, non-profit, and small businesses, we are uniquely qualified and the best outsourcing solution in the country. We don’t know of any other company nationally with our tried and true process designed to provide clients with results-oriented outsourced marketing solutions. There's a reason we've been around for over 25 years.
The Rise of Outsourced Marketing
Over the past 20 years, outsourced marketing has risen to the top as a cost-effective way to deliver marketing services within your company or firm. Gone are the days when companies either had to manage multiple freelance professionals, or hire a marketing professional who likely didn’t have the breadth or the depth of experience in marketing to provide a true solution to outsource marketing completely.
Firms like PSM rose out of the need for busy business owners to focus on what they do best and drive new business, versus running their own marketing program. To outsource marketing is to free the business owner to focus on customer satisfaction, new business development and increasing the company or firm’s name recognition in the marketplace. At PSM we help clients outsource marketing by using a team-based approach tapping into the 30 people we have on our creative services team. Led by one of PSM’s partners, our customized project management approach ensures nothing falls between the cracks and that you will be thrilled you outsourced your marketing to PSM.
Outsourced Marketing for Your Industry
PSM is pleased to have significant experience serving as the outsourced marketing function for many different types of companies and firms, in a variety of industries. Here’s how these industries work with PSM to outsource marketing.
We know the cyclical nature of your business – feast or famine depending on the season. The contractors we work with make hay while the sun shines, and focus on next year’s business during their down time. For that reason PSM has served contractors with outsourced marketing services designed to leverage and maximize seasonal work, while striving to maintain the highest name recognition during the off-season. Contractors trust their business to PSM Marketing and in turn, we deliver the highest level of service and quality through outsourced marketing. Learn more about outsourced marketing for contractors.
Outsourced marketing is a great option for green energy companies because it can help them navigate the complex and rapidly changing industry landscape. An experienced marketing partner can help green energy companies develop and implement effective strategies to reach and engage their target audience. This can include content marketing, social media management, email marketing, and SEO optimization. Outsourced marketing can also help green energy companies save time and resources by leveraging the expertise and resources of a dedicated marketing team. Ultimately, outsourcing marketing can help green energy companies increase their visibility, generate more leads, and achieve their business goals. Learn more about outsourced marketing for green energy companies.
PSM founder, Terrie S. Wheeler, spent over 10 years as an in-house marketing director in large law firms. Terrie has taken her knowledge of marketing best practices in the legal industry to develop the best strategies and approaches for individual lawyers, practice groups, industry groups, and for the firm as a whole. Having served for eight years on the Minnesota Lawyers Board of Professional Responsibility, Terrie has a deep knowledge of the ethics of marketing a law practice, and how lawyers should outsource marketing yet remain in compliance with the Rules. More about outsourced marketing for lawyers.
PSM has worked with many non-profit organizations and we know your focus is on the delivery of services to your constituents, as well as raising funds through personal donations and corporate philanthropy. It is extremely important that your non-profit clearly communicate the value it brings in order to attract new people and to raise the funds you need to grow. For this reason PSM is pleased to deliver customized outsourced marketing services to non-profit organizations. Efficiency is everything and at PSM, we know how to efficiently and cost-effectively serve non-profit organizations with outsourced marketing. More about outsourced marketing for non-profits.
Outsourced marketing for recruiting firms can help them effectively reach and engage with both clients and candidates. A marketing partner can help recruiting firms develop and implement targeted marketing strategies that address the unique needs and pain points of their audience. This can include email marketing, social media management, content creation, and SEO optimization. Outsourced marketing can also help recruiting firms save time and resources by leveraging the expertise and resources of a dedicated marketing team. Ultimately, outsourcing marketing can help recruiting firms attract and retain top talent, expand their client base, and achieve their business goals. Learn more about outsourced marketing for recruiting firms.
PSM itself is a small business and we realize the stress small businesses face each day with a continued focus to grow and expand, as well as to increase revenue. It takes money to make money. Because of this, PSM prides itself on offering customized outsourced marketing for small businesses. We scale our services to exactly what you need both in terms of projects and budgets. We apply our same approach to outsourced marketing with a focus on helping your small business thrive and prosper. More about outsourced marketing for small businesses.
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