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If you landed on this page, oopsie! Please drop us a line and let us know about any broken links on our site. Contact UsThe Importance of Choosing the Right CRM for Contractors
In the ever-evolving world of contracting and home trades, effective communication and organization are paramount. One of the keys to achieving these goals lies in selecting the right Customer Relationship Management (CRM) software. Tailored to the specific needs of...
The Power of Case Studies in Marketing: Show, Don’t Just Tell
It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as contracting, legal services, solar energy, recruitment, or even running a small business, tangible proof of your expertise is golden....
The Sales + Marketing Tango: A Dance You Can’t Do Alone!
Grab your dancing shoes, and let's explore the tantalizing tango of sales and marketing. If you think these two are the same, strap in; you're about to learn why the marketing part is only the beginning of the dance and why it's vital to have the sales part to...
The Power of Google Reviews
Clients often ask us: “What’s one thing I can do right now to help improve my search engine optimization?” Our answer? Google Reviews. Google Reviews are a wonderful way to establish trust with potential clients/customers and improve your visibility online. Let’s take...
Unveiling the True Cost of Outsourced Marketing
Professional firms need a powerful marketing strategy to thrive and achieve sustainable growth now and over time. However, managing comprehensive marketing efforts in-house can take time and effort. That's where outsourcing your marketing to PSM Marketing comes into...
Quick Guide to Driving B2B Growth on LinkedIn
Maximize Your LinkedIn Results LinkedIn has emerged as a powerful networking tool for businesses. Especially for those of us in the B2B realm, LinkedIn is more than just a platform to connect; it's a goldmine of opportunities. The question is, are you leveraging...
Unlocking the Power of SEO + Social Media in B2B Marketing
In an era marked by a digital revolution, SEO and social media have emerged as powerful tools in the B2B marketing landscape. While you might be thinking, "I've tried it, but it's just not working for me," the real key lies in understanding how to leverage these...
Best Practices for Driving Engagement + Growth on Social Media
A strong social media presence is integral in the contemporary digital landscape. Using social media effectively is vital for varied businesses, including contractors, nonprofits, law firms, recruiting firms, green energy firms, and small businesses. This...
C-Suite Success: Marketing Strategies for Executive Recruitment
In the dynamic world of executive recruitment, attracting large companies to entrust you with their C-suite and leadership hiring requires tailored marketing strategies. While your firm may be well-equipped to source top-level talent, communicating this effectively to...
Breaking the Spam Chain: Ensuring High-Quality Leads for Your Website
Your website can be a valuable tool to generate leads for your business. However, it's not uncommon to receive a barrage of spammy leads through your website's contact form, leaving you with the challenging task of filtering legitimate prospects from the junk. This...
Thriving as a Recruitment Firm in an Economic Recession
An economic recession can feel like navigating through a storm for many businesses, including recruitment firms. While it’s true that recessions present significant challenges, they also offer opportunities for those prepared to adapt and innovate. To weather the...
Rainbow Revolution: The Dynamic Journey of the Pride Flag
The Pride flag stands as a powerful symbol of love, acceptance, and equality for the LGBTQ+ community. Its rainbow colors have become synonymous with the fight for LGBTQ+ rights worldwide. In this blog post, we will take a colorful journey through the history of the...
Harnessing the Power of 5-Star Reviews for Your Solar Energy Company
Customer reviews play a significant role in any business, but they can be the lifeblood for solar energy companies. The solar industry is burgeoning with competitors, each promising the most advanced technology, most efficient energy production, and best pricing. How...
Embracing Diversity: LGBTQ+ Pride Month and Inclusive Marketing
With the arrival of LGBTQ+ Pride Month, the team at PSM Marketing, a proud woman-owned and LGBTQ+ owned agency, celebrate the vibrant spirit of diversity and inclusion. This month holds special significance in recognizing the struggles and achievements of the LGBTQ+...
Does having a Social Media Presence Benefit Lawyers?
Today, having a social media presence is essential for businesses and professionals to connect with their clients and build their brand. As a lawyer, you are no exception, as having a social media presence can benefit your practice. Here are some ways in which having...
Top 5 Marketing Mistakes Made by Green Energy Companies
As the world increasingly focuses on sustainability and renewable energy sources, green energy companies have a unique opportunity to make a positive impact. However, navigating the marketing landscape in this industry can be challenging. To maximize success, it's...
Thoughts on the Future of AI and Blogging
Artificial intelligence (AI) has already revolutionized numerous industries, and the world of blogging is no exception. In recent years, AI has made significant advancements in the field of content creation and has the potential to transform the way we create and...
Maximizing Impact on a Budget: The Power of Outsourced Marketing for Non-Profits
As non-profit organizations strive to make a positive impact in their communities, they often face the challenge of limited resources. Non-profits need to allocate their resources wisely to maximize the impact of their programs and initiatives. This is where...