(Spoiler: Yes, If You Use It Right)
Let’s address the gavel in the room: Does LinkedIn really work for lawyers? Or is it just another social media black hole where posts go to die?
We get it. Between client meetings, court appearances, and the occasional chance to breathe, it’s hard to imagine how a professional networking platform could offer real ROI for your legal practice. But here’s the truth—LinkedIn is a goldmine for attorneys who know how to use it strategically.
LinkedIn Isn’t Just for Résumés Anymore
Gone are the days when LinkedIn was just a digital résumé. Today, it’s where professionals go to find and vet other professionals. That includes your next client—or more likely, your next referral source.
Your profile is your digital handshake. If someone recommends you to a colleague or client, guess what they’ll do first? Google you. And nine times out of ten, your LinkedIn profile will be one of the top search results. If it’s sparse, outdated, or non-existent, you’re missing a huge opportunity to control the narrative.
Think Referrals, Not Followers
Here’s the kicker: for most lawyers, business development still revolves around referrals. You’re not trying to become TikTok famous. You’re trying to build trust with people who can send business your way—think accountants, financial advisors, business owners, other attorneys, and past clients.
LinkedIn is where these folks live. By engaging with their content, sharing thought leadership, and being visible in their feed, you stay top of mind. And when they need a lawyer (or know someone who does), you’re the one they think of.
Share What You Know (Without Giving Legal Advice)
You don’t need to write legal treatises. In fact, please don’t. Just share useful tips, industry trends, or quick takes on legal news that’s relevant to your ideal clients or referral partners. LinkedIn is built for bite-sized, value-packed content.
Not sure where to start? Here are a few ideas:
- “5 Legal Pitfalls Every Small Business Owner Should Avoid”
- “New Minnesota Employment Law Changes—Here’s What You Need to Know”
- “Why Estate Planning Isn’t Just for the Wealthy”
Still stuck? We’ve got a whole team of content nerds who can help.
Consistency is Key (But Not Complicated)
You don’t need to post every day. Heck, once or twice a week is enough. The key is consistency. Show up, engage with others’ posts, share updates from your practice, and celebrate your wins. If you ghost your audience for months at a time, they’ll forget about you.
Pro tip: Set a 15-minute weekly LinkedIn date with yourself. Scroll through your feed, comment on a few posts, and drop one of your own. That’s it. You don’t need to live on the platform to benefit from it.
How PSM Marketing Helps Lawyers Win on LinkedIn
At PSM, we specialize in helping lawyers turn LinkedIn into a lean, mean referral-generating machine. Whether it’s optimizing your profile, building a content strategy, or ghostwriting posts that sound just like you, we’re here to help you make LinkedIn actually work. Ready to stop wondering if LinkedIn works and start seeing results? 👉 Contact PSM Marketing today and let’s build your online presence the smart way.
FAQs About LinkedIn for Lawyers
1. Can LinkedIn really bring in new clients for my law practice?
Yes, especially through referral relationships. LinkedIn helps you stay visible and top of mind with people who can send you business.
2. What should I post about as a lawyer on LinkedIn?
Post thought leadership, legal updates, behind-the-scenes firm news, client success stories, or even community involvement. Keep it professional but human.
3. Do I need a premium LinkedIn account?
Not necessarily. Most lawyers can get plenty of value from the free version. Premium may be useful for more advanced networking or recruiting.
4. How often should I post on LinkedIn?
Once or twice a week is great. Consistency matters more than frequency. It’s about building relationships, not just posting content.
5. Can PSM Marketing manage my LinkedIn for me?
Absolutely! We help lawyers create profiles that convert, write posts, and engage your network—without sounding like a robot.