PSM Video Room
Contact UsPSM Video Room – Your Resource for Marketing Motivation
Together, Terrie and Michelle have extensive experience helping professionals develop and implement strategic, results-oriented marketing plans. We are offering our thoughts and expertise to you in a number of areas including:
- General Marketing
- Retain and Grow Relationships
- New Business Development
- Increase Name Recognition and Awareness
- Measuring ROI
Common Marketing Questions
Curious about why having a marketing plan is important, or how PSM delivers its outsourced marketing services? Look no further than to the videos we created. Each video contains tips including how to build a small practice, how to be the CEO of your practice, how to measure marketing ROI, working with The Four Pillars of Marketing, and more.
Pillar I: Retain + Grow Existing Relationships
The first step in any marketing initiative should be leveraging the relationships you have with current clients, prospects, and referral sources. See why the StrengthsFinder is an important self-assessment tool, tips to build a referral source network, and why providing exceptional client service should be the core of your marketing plan.
Pillar II: New Business Development
While it’s great to have a steady stream of more business from existing clients, it’s also imperative that you make proactive efforts to develop relationships with people who don’t know you yet (but should). Learn about the difference between sales and marketing, what professionals need to know about sales, and why personal branding is a must.
Building and maintaining high name recognition is a critical element of your success in marketing. Learn about some of the best ways in which to do this using social media, trade association involvement, and blogging.
What Our Clients Say
Ready to take your marketing to the next level?
Contact PSM Marketing today and let our expert team help you drive success for your business. Visit our website or give us a call to schedule a consultation. Don’t miss out on the opportunity to elevate your marketing efforts and achieve your business goals with PSM Marketing by your side.
Recent Blogs from PSM Marketing
What is Answer Engine Optimization?
The digital marketing world is constantly evolving, and one of the newest buzzwords taking the industry by storm is Answer Engine Optimization (AEO). If you’re already familiar with SEO (Search Engine Optimization), you might wonder how AEO differs—or why it matters...
Should Your Business Take a Political Stand? Let’s Explore.
Lessons from Ben & Jerry’s and Other Bold Brands In today’s polarized world, businesses are increasingly being called upon to take a stance on social and political issues. Gone are the days when companies could remain neutral on matters that impact their...
Scary Good Marketing Ideas to Boost Your Business This Halloween
Halloween isn’t just about candy and costumes—it’s also a golden opportunity to give your marketing strategy a spooky makeover! With the holiday spirit in full swing, businesses can tap into the playful, creative side of Halloween to engage clients, build brand...
Falling for Fresh Strategies: How to Revamp Your Marketing This Autumn
As the leaves change and the air turns crisp, autumn brings a sense of renewal—and that feeling doesn’t have to stop at pumpkin spice lattes and cozy sweaters! For your business, the fall season is the perfect time to revamp your marketing strategy, prepare for the...
Maximizing Client Retention: Marketing Strategies for Professional Service Firms
Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success. In fact, studies show that retaining a client can be five times cheaper than acquiring a new...
PSM Partners Endorse Kamala Harris
Endorsing Kamala Harris: A Legal Force and Advocate for Women, Small Businesses, and the Middle Class As the owners of PSM Marketing, a proudly woman-owned and family-operated business, we are thrilled to endorse Kamala Harris for President of the United States....