Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success. In fact, studies show that retaining a client can be five times cheaper than acquiring a new...
Endorsing Kamala Harris: A Legal Force and Advocate for Women, Small Businesses, and the Middle Class As the owners of PSM Marketing, a proudly woman-owned and family-operated business, we are thrilled to endorse Kamala Harris for President of the United States....
Creating engaging blog content is both an art and a science. At PSM Marketing, we understand the importance of not just reaching your audience but captivating them. Whether you’re a seasoned writer or just starting out, these ten tips will help you craft blog posts...
As winter blankets the landscape, the pace for contractors and home trade professionals often slows down. But don't let this seasonal lull go to waste. Winter is the perfect time to gear up your marketing strategies for the busy season ahead. Let's dive into how you...
In 2024, when online visibility can make or break your law firm’s success, leveraging Google My Business (GMB) is a strategic necessity. For lawyers, a well-optimized GMB profile can be a game-changer, helping to attract more clients, build trust, and stand out in a...
In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the realm of professional services. As we delve deeper into the 21st century, these technologies are not just futuristic concepts but...
In the ever-evolving world of marketing, staying ahead can be a challenge, especially for professionals and businesses striving to make a mark. This is where the power of personalized, 1-on-1 marketing coaching becomes invaluable. At PSM Marketing, we take pride in...
Elevate Your Firm's Visibility: Next-Level Marketing Tips for 2024 Small law firms face unique challenges in establishing their brand and expanding their client base. Effective marketing is key to standing out and achieving growth. At PSM Marketing, we specialize in...
Your website is often the first point of contact with potential clients and customers. As we step into 2024, refreshing your website is more important than ever. With the rapid evolution of web technologies and design trends, a stale website can significantly hamper...
The holiday season is a bustling time for businesses, and for professional services companies, it’s a golden opportunity to connect with clients in a meaningful way. As we embrace the festive spirit, it’s essential to craft holiday marketing strategies that resonate...
In the world of email marketing, success hinges on two crucial factors: deliverability and open rates. If your emails don't reach the inbox or fail to capture attention, your message falls on deaf ears. This is where services like Mailchimp and Constant Contact come...
In the maze of business jargon and acronyms, “PSM” stands out as a beacon for those in the know. But if you've wondered, “What is PSM?” you're in the right place. First and foremost, PSM stands for the name of our company: Professional Services Marketing. We know...