During the holiday season, the flow of new business can often slow down for professional service firms. So we thought we’d take this opportunity to share with you some simple ideas on how you can continue to generate new business during this time of year. Just...
Marketing can be a walk in the park if you take the time to identify your strengths and learn how to leverage their powers. Everyone Can Market. You have your own unique talents and strengths, so our goal is to help you understand how to make them work for you as you...
What do you love best about being a virtual company? Terrie: More and more of our clients work both in an office, and virtually from a home office. Today, it really doesn’t matter where you work - - just that you get the job done. One of the unique facets of PSM, is...
Finding Your Strength in Referrals At our legal marketing firm, we are strong believers that everyone can – and should – market themselves and their services. However, we also realize that not everyone fully understands his or her unique ability to make this happen....
One of the benefits to working with PSM is that we are completely virtual! When Terrie started PSM in 1997 she committed to remaining a virtual company, before virtual was cool! When you "clock-in" to work, where are you? Terrie: Thanks to my husband, Jim Wheeler, my...
Video Interview with Terrie Wheeler by Terrie S. Wheeler, MBC About a month ago I was asked to serve as a contributor to a legal marketing website focused on producing videos from legal marketing professionals across the country. I was recently interviewed by Editor...
If you are a professional who needs to sell yourself and your service, then your clients and your target market are truly buying the brand of ‘you’. Whether we realize it or not, we all have a personal brand already. So the real challenge lies in creating,...
When you write an article, post a blog, or are featured in a news story or any piece of content, we encourage you to expand the reach of the content by promoting it at least 5-7 different ways. When you create content, you want to spend four times as much time...
As a service professional, your clients are your greatest source of information on how you’re doing in the area of providing superior client service as well as how you can improve. If you want to maximize your potential and are willing to take steps to transform the...
Five Client Survey Formats You Can Implement Now By Terrie S. Wheeler, MBC As the new year begins, this is a good time to touch base with your clients to ensure they are satisfied with your client service. The single best way to solicit feedback from clients is to ask...
If you are a professional that needs to sell your services, then it’s likely that your practice’s new business relies almost entirely on referrals for growth. In fact, statistically, professional services firms receive 80% of their new business from referrals. So it...
You’ve dabbled on LinkedIn but now you are wondering if it’s worth ‘taking the plunge’ and actually devoting more time to using it. Can it really help you bring in more business? The short answer is yes – if you follow the recommendations below. 1. Complete Your...