5 More Questions to Consider Before Hiring a Marketing Firm (Part II) You can view the first part of this blog post here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...
5 Questions to Consider Before Hiring a Marketing Firm (Part I) Read Thinking About Hiring a Marketing Firm? Part II here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...
Terrie: So first, let me say I work a lot. I have the luxury of being an empty-nester and having a BEAUTIFUL office from which I work. The combination means I am working a lot and at odd hours. It's hard for me to draw a line because I am very engaged in the work I...
Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100 million people using Instagram). While marketers often consider LinkedIn the “more professional” version of Facebook, they are two...
It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose relationship with your firm ended on bad terms. Maybe it’s someone you sued. You don’t know exactly how they ended up on the list,...
Get to Know Terrie: What are Your Top 5 Strengths? Q: What are your Strengths on StrengthsFinder, and how do they help you best serve your clients? Terrie: As many of our clients know, Michelle and I use the Gallop Organization's StrengthsFinder assessment to...
One of the easiest ways to keep your LinkedIn profile top-of-mind is to post updates. You can write your own updates from your LinkedIn homepage. To post an item that interests you or might interest your contacts, first make sure you are logged in. Near the top of...
One of the easiest ways to make your LinkedIn page appealing, showcase that you are active, and keep it current it to share updates. You can write your own updates from your LinkedIn homepage, but an easy way to supplement created content is to share content from...
As a professional, it can be challenging to balance servicing clients with consistently marketing for new clients. It seems to be a challenge that all professionals face. When you have time to market, you often don't know where to focus your efforts. In my experience,...
Now is the time of year when firms are typically looking at creating a marketing plan or updating their marketing strategy for the upcoming year. An important part of a marketing strategy for any professional service firm is knowing and being able to consistently...
'Tis the season to be thankful, so we want to use this opportunity to share with you some of the top ways to express your client appreciation. Send Hand-Written Thank You Cards. This never goes out of style and is always appreciated. This is the time of year to list...
Apple pie, cinnamon, and fall leaves fill the air. We are all in “busy mode” preparing for the holidays, trying to stay one step ahead of the holiday season crunch. During this action-packed time of year, we would like to step back for a moment to share what we are...