After you have reviewed the tips from To Blog or Not to Blog: A Primer for Lawyers, use this format to create your blog. Title: You are trying to pull people in so they want to read your blog post. Make it interesting! Introductory Paragraph: Introduce your blog topic...
In today’s digital world, there are many ways to increase your name recognition in the marketplace. However, you want to make sure your time is spent on activities most likely to succeed and generate results. Measuring the results from blogging isn’t just about...
By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print...
As a professional, it can be challenging to balance servicing clients with consistently marketing for new clients. It seems to be a challenge that all professionals face. When you have time to market, you often don't know where to focus your efforts. In my experience,...
Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that represent communications best practices for lawyers who want to stay top-of-mind with their clients, contacts, and referral sources....
Now is the time of year when firms are typically looking at creating a marketing plan or updating their marketing strategy for the upcoming year. An important part of a marketing strategy for any professional service firm is knowing and being able to consistently...
Targeted Communication Strategies for Lawyers, Part I You have a strong, well-established network and want to make sure your contacts will think of you when a question or legal issue arises. Your goal? To stay top-of-mind with your A-level connections. The following...
'Tis the season to be thankful, so we want to use this opportunity to share with you some of the top ways to express your client appreciation. Send Hand-Written Thank You Cards. This never goes out of style and is always appreciated. This is the time of year to list...
By Terrie S. Wheeler Continuing from It's a Buyer's Market: Make Sure Your Clients Are Happy, here are some of the most effective ways in which you can gather client feedback and make the most of surveys: Client Survey Options Web-based Surveys Online client...
During the holiday season, the flow of new business can often slow down for professional service firms. So we thought we’d take this opportunity to share with you some simple ideas on how you can continue to generate new business during this time of year. Just...
At one time or another, most law firms will gather around a conference table to brainstorm creative ways in which to unseat their competition and entice clients to move work to their firm – and away from yours. The primary reason for these defections? Clients’...
Marketing can be a walk in the park if you take the time to identify your strengths and learn how to leverage their powers. Everyone Can Market. You have your own unique talents and strengths, so our goal is to help you understand how to make them work for you as you...