By Terrie S. Wheeler, MBC What Should Happen? The best marketing mentorship results do not always emanate from a planned, systematic formal marketing mentorship program. Rather, a marketing mentorship must be organically grown based upon mutual agreement that...
Everyone Can Market
Finding Your Strength in Referrals At our legal marketing firm, we are strong believers that everyone can – and should – market themselves and their services. However, we also realize that not everyone fully understands his or her unique ability to make this happen....
Marketing and the Art of Mentorship
By Terrie S. Wheeler, MBC There are myriad law and financial firm recruiting pages that offer prospective associates the opportunity to participate in firm-wide mentorship programs. Associates are to be paired with a partner who cares deeply about their success in...
Going Solo: Part II
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump into your new practice with a “Ready. Fire. Aim.” approach. Rather, spend...
Going Solo: Part I
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler You might find yourself in one of two scenarios. You have been practicing in a large firm for many years and have developed the contacts and expertise you need to spin off and start your...
Keeping the Success in Succession Planning: Part II
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler Here are more important steps you should consider as you are considering transitioning your practice: Identify your Successor – It’s time to actively search for that person to whom you...
Keeping the Success in Succession Planning: Part I
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler As lawyers who graduated from law school in the 1980s, you are likely facing the same situation as many of your peers. You have successfully been practicing law for over 25 years; many...
20 More Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler In my last post I shared 20 straightforward and easy-to-execute marketing ideas to help you grow your practice. In 20 More Marketing Ideas You Can Do in 5 Minutes or Less!, I am refreshing your checklist — Each task below requires just a couple...
20 Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, high-impact strategy – particularly if it will take five minutes or less of your...
Marketing Your Law Practice: Part IV
By Terrie. S. Wheeler, MBC Here are some more Bright Ideas to improve your marketing: Bright Idea! Run Your Practice Like A Business Lawyers do not learn how to run a business in law school. Running your law practice like a business involves developing specific...
Marketing Your Law Practice: Part III
In early 2015, I wrote a series about your 2015 marketing plan, just as a new year was upon us and we were all feeling energized and ready to tackle new goals and resolutions. Now, with a couple of months under our belts, it is time to revisit our goals, both personal...
Marketing Your Law Practice: Part II
Branding? You Are Your Brand | By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you unique and deciding what you want to be known for, then...