5 More Questions to Consider Before Hiring a Marketing Firm (Part II) You can view the first part of this blog post here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...
5 Questions to Consider Before Hiring a Marketing Firm (Part I) Read Thinking About Hiring a Marketing Firm? Part II here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...
By Terrie S. Wheeler View Terrie's April 2016 webinar-on-demand, "You Are the CEO of Your Practice: Now Think Like an Entrepreneur," here. Whether you are a lawyer in a large law firm or the managing partner of a smaller firm, one thing is clear: there are lessons to...
By Michelle R. Wheeler Has anyone ever asked you for a “high-resolution” photograph? Or perhaps you’ve been asked to upload an image at least 1200px by 600px to a social media site? To properly respond to either of these requests,...
Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100 million people using Instagram). While marketers often consider LinkedIn the “more professional” version of Facebook, they are two...
It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose relationship with your firm ended on bad terms. Maybe it’s someone you sued. You don’t know exactly how they ended up on the list,...
Your Path to Increased Name Recognition and New Business By Terrie S. Wheeler, MBC With the proliferation of LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, podcasts, blogging, list servs, RSS feeds, email marketing, video blogging, webinars, and...
By Trisha L. Salkas Getting tired of logging into LinkedIn to publish a post, then Facebook to post a status, then Twitter to tweet what you and your company are up to? Save some time and stress by using a software to make your social media presence less stressful and...
By Terrie S. Wheeler, MBC You saw the statistics in The Big Trend in 2016: Adding Videos to Your Website: Adding videos to your website will engage your audience and make them interested in you, your message, and your business — meaning prospective clients will be...
One of the easiest ways to keep your LinkedIn profile top-of-mind is to post updates. You can write your own updates from your LinkedIn homepage. To post an item that interests you or might interest your contacts, first make sure you are logged in. Near the top of...
As more and more lawyers are jumping into the Web-based digital video movement, being the star of ones’ own video shoot can spark fear into the hearts of even the most fearless lawyers. Consider the statistics: One of the top four online marketing strategies for 2016...
One of the easiest ways to make your LinkedIn page appealing, showcase that you are active, and keep it current it to share updates. You can write your own updates from your LinkedIn homepage, but an easy way to supplement created content is to share content from...