Find Marketing Motivation for 2020 Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! Our 2020 Marketing Plan is for You Are you a business owner or a contractor? Maybe you...
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
We like to show people, not just tell them about the value we bring to their law practice. To that end, we thought you would like to read one of our many success stories. Type of Client Plaintiff’s Employment Law Firm Situation In a meeting with Lawrence Schaefer,...
Can Infographics Help Your Firm's Content? After working on a few projects with infographic use, I have come to the realization that there are dos and don’ts when designing an infographic for your firm. As the intern for PSM, I was given a large amount of freedom when...
Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your...
Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools and programs has grown. Previously just a few options for managing an...
Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your...
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have?...
The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year...
Social Media 101 for Lawyers Leveraging social media platforms is essential for law firms aiming to enhance their visibility, engage with clients, and establish thought leadership. Building upon the insights from the "Like, Share, Follow: Marketing Tactics for...
In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to...
Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their...