PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your...
Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know (and have finally come to understand) is getting a major overhaul. Although this will be a big change when you’re creating new pages and posts, it won’t...
PSM President and Founder, Terrie S. Wheeler is proud to introduce a new service called CLE Connect™ | Ethical Marketing CLEs On-Demand. In mid-August, Terrie S. Wheeler launched a new service for Minnesota lawyers called CLE Connect. The online educational platform...
So, you’ve heard the term “SSL certificate” floating about the internet, from your IT team, or from your web developer. You know it has something to do with web security. But really though…what the heck is it? Well, SSL stands for Secure Sockets Layer. According to...
Developers build websites using intricate code structures called frameworks. I know what you’re thinking…green code cascading down your screen Matrix-style. Unfortunately, it’s not that cool. A framework is just a bunch of code that looks something like this: Once a...
Are You Ready to Take the First Step? Whether you are leaving a larger firm/company, or spreading your entrepreneurial wings for the first time, starting your own business can be as daunting as it is exciting. Many people make up their mind to start a new adventure,...
If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description?...
By Michelle R. Wheeler Has anyone ever asked you for a “high-resolution” photograph? Or perhaps you’ve been asked to upload an image at least 1200px by 600px to a social media site? To properly respond to either of these requests,...
By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print...