It can be really difficult to invest in marketing today for what feels like an unknown payoff in the future. Many professionals think that by being "out there' in the marketplace with a stellar reputation, clients will seek them out in droves. Consider for a moment a...
By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project not to be overlooked. Unfortunately, many people in decision-making positions are under the impression that “branding” simply means...
Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law practice, it’s the small stuff that matters. From returning calls and emails in a timely fashion to zealously advocating for your...
By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a...
By Lauren Schufman, Project Manager So much time and so little to do! Wait a minute. Strike that. Reverse it. Thank You. – Willy Wonka, reminding us of how each and every Monday feels. It’s easy to get bogged down by the seemingly never-ending list of things to do at...
By Trisha L. Salkas, Marketing Technologies One of the best ways to streamline the process of social media calendars is using Hootsuite, a social media management system that allows you to schedule posts days, weeks, and months in advance. Hootsuite is pretty...
We are pleased to announce that PSM founder and partner Terrie S. Wheeler, has been appointed by the Minnesota Supreme Court to serve as Vice Chair of the Executive Committee for the Minnesota Lawyers Board of Professional Responsibility. Terrie spent a number of...
By Terrie S. Wheeler View Terrie's April 2016 webinar-on-demand, "You Are the CEO of Your Practice: Now Think Like an Entrepreneur," here. Whether you are a lawyer in a large law firm or the managing partner of a smaller firm, one thing is clear: there are lessons to...
By Michelle R. Wheeler Has anyone ever asked you for a “high-resolution” photograph? Or perhaps you’ve been asked to upload an image at least 1200px by 600px to a social media site? To properly respond to either of these requests,...
Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100 million people using Instagram). While marketers often consider LinkedIn the “more professional” version of Facebook, they are two...
Your Path to Increased Name Recognition and New Business By Terrie S. Wheeler, MBC With the proliferation of LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, podcasts, blogging, list servs, RSS feeds, email marketing, video blogging, webinars, and...
By Trisha L. Salkas Getting tired of logging into LinkedIn to publish a post, then Facebook to post a status, then Twitter to tweet what you and your company are up to? Save some time and stress by using a software to make your social media presence less stressful and...