By Terrie S. Wheeler, MBC You saw the statistics in The Big Trend in 2016: Adding Videos to Your Website: Adding videos to your website will engage your audience and make them interested in you, your message, and your business — meaning prospective clients will be...
As more and more lawyers are jumping into the Web-based digital video movement, being the star of ones’ own video shoot can spark fear into the hearts of even the most fearless lawyers. Consider the statistics: One of the top four online marketing strategies for 2016...
After you have reviewed the tips from To Blog or Not to Blog: A Primer for Lawyers, use this format to create your blog. Title: You are trying to pull people in so they want to read your blog post. Make it interesting! Introductory Paragraph: Introduce your blog topic...
In today’s digital world, there are many ways to increase your name recognition in the marketplace. However, you want to make sure your time is spent on activities most likely to succeed and generate results. Measuring the results from blogging isn’t just about...
By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print...
Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that represent communications best practices for lawyers who want to stay top-of-mind with their clients, contacts, and referral sources....
Targeted Communication Strategies for Lawyers, Part I You have a strong, well-established network and want to make sure your contacts will think of you when a question or legal issue arises. Your goal? To stay top-of-mind with your A-level connections. The following...
By Terrie S. Wheeler Continuing from It's a Buyer's Market: Make Sure Your Clients Are Happy, here are some of the most effective ways in which you can gather client feedback and make the most of surveys: Client Survey Options Web-based Surveys Online client...
At one time or another, most law firms will gather around a conference table to brainstorm creative ways in which to unseat their competition and entice clients to move work to their firm – and away from yours. The primary reason for these defections? Clients’...
By Terrie S. Wheeler, MBC What Should Happen? The best marketing mentorship results do not always emanate from a planned, systematic formal marketing mentorship program. Rather, a marketing mentorship must be organically grown based upon mutual agreement that...
By Terrie S. Wheeler, MBC There are myriad law and financial firm recruiting pages that offer prospective associates the opportunity to participate in firm-wide mentorship programs. Associates are to be paired with a partner who cares deeply about their success in...
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump into your new practice with a “Ready. Fire. Aim.” approach. Rather, spend...