Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...
Duplicate content refers to blocks of content that appear in more than one place—that is, content that appears on multiple pages within a single website or across different websites. In the context of SEO (Search Engine Optimization), duplicate content can be...
Marketing is an essential part of any successful legal practice. Today, competition among law firms is fierce, and attracting new clients is a constant challenge. However, there are several marketing strategies that lawyers can use to attract new clients and stand out...
If you're a lawyer looking to get back into marketing post-pandemic, you're not alone. The COVID-19 pandemic has disrupted traditional marketing strategies and forced many lawyers to adapt to new ways of working and communicating with clients. As the world begins to...
[Saint Paul, MN]— August 17, 2022 —PSM Marketing, LLC, a small business specializing in outsourced marketing for professional services firms, small businesses, and non-profits, is proud to announce its recent national certification as a Women’s Business Enterprise by...
How the Rules Related To Advertising Will Change: What Minnesota Lawyers Need to Know As of September 1, 2022, the Minnesota Rules of Professional Conduct have been streamlined and simplified in support of lawyers who want to do advertising. But take note: Even the...
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...
I have a prospective law firm client who found PSM through the SEO we do. It’s a firm in Scottsdale, Arizona. My process is always to offer to meet with and talk to the firm in our PSM Video conference Room, which I did with this law firm. It was a very positive...
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...
LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...
The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you....