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To Blog Or Not To Blog: A Primer For Lawyers

To Blog Or Not To Blog: A Primer For Lawyers

In today’s digital world, there are many ways to increase your name recognition in the marketplace. However, you want to make sure your time is spent on activities most likely to succeed and generate results. Measuring the results from blogging isn’t just about...

The Next Generation of Small Business Marketing: Websites

The Next Generation of Small Business Marketing: Websites

By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print...

Focus on the Six Most Important Marketing Channels

Focus on the Six Most Important Marketing Channels

As a professional, it can be challenging to balance servicing clients with consistently marketing for new clients. It seems to be a challenge that all professionals face. When you have time to market, you often don't know where to focus your efforts. In my experience,...

Staying Top-of-Mind: Part II

Staying Top-of-Mind: Part II

Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that represent communications best practices for lawyers who want to stay top-of-mind with their clients, contacts, and referral sources....

Staying Top-of-Mind

Staying Top-of-Mind

Targeted Communication Strategies for Lawyers, Part I You have a strong, well-established network and want to make sure your contacts will think of you when a question or legal issue arises. Your goal? To stay top-of-mind with your A-level connections. The following...

Be Thankful: Ten Ways to Thank Your Clients

Be Thankful: Ten Ways to Thank Your Clients

'Tis the season to be thankful, so we want to use this opportunity to share with you some of the top ways to express your client appreciation. Send Hand-Written Thank You Cards. This never goes out of style and is always appreciated. This is the time of year to list...

It’s a Buyer’s Market: How to Gather Feedback

It’s a Buyer’s Market: How to Gather Feedback

By Terrie S. Wheeler Continuing from It's a Buyer's Market: Make Sure Your Clients Are Happy, here are some of the most effective ways in which you can gather client feedback and make the most of surveys: Client Survey Options Web-based Surveys Online client...

It’s a Buyer’s Market: Make Sure Your Clients are Happy

It’s a Buyer’s Market: Make Sure Your Clients are Happy

At one time or another, most law firms will gather around a conference table to brainstorm creative ways in which to unseat their competition and entice clients to move work to their firm – and away from yours. The primary reason for these defections? Clients’...

Everyone Can Market: Know Your Strengths

Everyone Can Market: Know Your Strengths

Marketing can be a walk in the park if you take the time to identify your strengths and learn how to leverage their powers. Everyone Can Market. You have your own unique talents and strengths, so our goal is to help you understand how to make them work for you as you...

Marketing and the Art of Mentorship: Mentoring Tips

By Terrie S. Wheeler, MBC   What Should Happen? The best marketing mentorship results do not always emanate from a planned, systematic formal marketing mentorship program. Rather, a marketing mentorship must be organically grown based upon mutual agreement that...

Everyone Can Market

Everyone Can Market

Finding Your Strength in Referrals At our legal marketing firm, we are strong believers that everyone can – and should – market themselves and their services. However, we also realize that not everyone fully understands his or her unique ability to make this happen....

Marketing and the Art of Mentorship

By Terrie S. Wheeler, MBC There are myriad law and financial firm recruiting pages that offer prospective associates the opportunity to participate in firm-wide mentorship programs. Associates are to be paired with a partner who cares deeply about their success in...

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