Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump into your new practice with a “Ready. Fire. Aim.” approach. Rather, spend...
Going Solo: Part I
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler You might find yourself in one of two scenarios. You have been practicing in a large firm for many years and have developed the contacts and expertise you need to spin off and start your...
Keeping the Success in Succession Planning: Part II
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler Here are more important steps you should consider as you are considering transitioning your practice: Identify your Successor – It’s time to actively search for that person to whom you...
Keeping the Success in Succession Planning: Part I
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler As lawyers who graduated from law school in the 1980s, you are likely facing the same situation as many of your peers. You have successfully been practicing law for over 25 years; many...
20 Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, high-impact strategy – particularly if it will take five minutes or less of your...
Marketing Your Law Practice: Part IV
By Terrie. S. Wheeler, MBC Here are some more Bright Ideas to improve your marketing: Bright Idea! Run Your Practice Like A Business Lawyers do not learn how to run a business in law school. Running your law practice like a business involves developing specific...
Marketing Your Law Practice: Part III
In early 2015, I wrote a series about your 2015 marketing plan, just as a new year was upon us and we were all feeling energized and ready to tackle new goals and resolutions. Now, with a couple of months under our belts, it is time to revisit our goals, both personal...
Marketing Your Law Practice: Part II
Branding? You Are Your Brand | By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you unique and deciding what you want to be known for, then...
Marketing Your Law Practice: Part I
Low Cost, High Impact Strategies That Work! You are happily settling into 2015. Your personal marketing is in place and you are now ready to launch into the implementation of your plan. Remember your action plan will revolve around two things: activities and contacts....
Turning Contacts Into Clients
Five Tips to Help You Network Your Way to Success By Terrie S. Wheeler As a professional, you make your living by delivering expertise and exceptional service to your clients. It is likely 80-90 percent of your new business comes through referrals from satisfied...
How to Create Your 2015 Marketing Plan: Phase II
Setting Objectives and Implementing Your Plan Picking up where Phase I left off, I would like you make a commitment to complete your marketing plan and actively implement your plan throughout 2015. As you recall, last month we conducted discovery and due diligence on...
How to Create your 2015 Marketing Plan: Phase I
The topic of developing your personal marketing plan for 2015 will be a two-part series; the first of which you are reading now. The next article will focus on how to set measurable objectives and implement your plan. If you follow practice assessment and planning...