Choosing a marketing company for your professional services firm is an important decision that can significantly impact your professional services firm’s success. With so many options available, it can take time to determine which marketing company is the best fit for...
Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn't convinced you yet, just listen to the numbers. As a business owner, it's...
If you're not confident about your internal team’s abilities to plan and implement your marketing and growth strategy , it might be a sign for you to consider outsourcing your marketing department. Put simply, the quality of your marketing can make or break your...
Are you tired of trying to navigate the murky waters of marketing while trying to run your home trade or contracting business? Well, fear not my fellow tradespeople, because outsourced marketing is here to save the day! At PSM Marketing, we understand that running a...
Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...
I have a prospective law firm client who found PSM through the SEO we do. It’s a firm in Scottsdale, Arizona. My process is always to offer to meet with and talk to the firm in our PSM Video conference Room, which I did with this law firm. It was a very positive...
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...
A three part series offering an inside look at the women behind PSM-Marketing, the early days, career perspectives & entrepreneurial challenges. Part one is with Terrie Wheeler, MBC, President and Founder of PSM Marketing, LLC In 1997, Terrie Wheeler sat in her...
How millennials and the pandemic are driving a transformation of professional work culture. If you ask a Baby Boomer what it means to be a “professional” in the United States, you might get answers like: wearing business formal attire, having salaried employment,...
For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes....
Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...
By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...