Branding? You Are Your Brand | By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you unique and deciding what you want to be known for, then...
Low Cost, High Impact Strategies That Work! You are happily settling into 2015. Your personal marketing is in place and you are now ready to launch into the implementation of your plan. Remember your action plan will revolve around two things: activities and contacts....
Five Tips to Help You Network Your Way to Success By Terrie S. Wheeler As a professional, you make your living by delivering expertise and exceptional service to your clients. It is likely 80-90 percent of your new business comes through referrals from satisfied...
Setting Objectives and Implementing Your Plan Picking up where Phase I left off, I would like you make a commitment to complete your marketing plan and actively implement your plan throughout 2015. As you recall, last month we conducted discovery and due diligence on...
The topic of developing your personal marketing plan for 2015 will be a two-part series; the first of which you are reading now. The next article will focus on how to set measurable objectives and implement your plan. If you follow practice assessment and planning...
Ask any lawyer and they will tell you: The vast majority of their new business comes from referrals. In fact, statistically, referrals are responsible for up to 80% of new business generated by lawyers. These referrals take many shapes and forms. From past clients,...
In today’s digitally savvy marketplace, your website plays a more important role than ever in conveying the right first impression for your practice. According to a recent survey results, over 80 percent of people who are considering purchasing legal services go to a...
A Primer for Lawyers By Terrie S. Wheeler, MBC As a lawyer, you have likely dabbled on LinkedIn but now you are wondering if it’s worth taking the plunge and actually devoting more time to using it. Can it really help you bring in more business? The short answer is...
Ten Tips to Maximize Trade Associations Involvement Many times our clients tell us they are involved in several different trade associations – most of which they rarely attend or if they do, their attendance is very sporadic. We understand that it can be overwhelming...
By Terrie S. Wheeler, MBC Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business. Join a Trade Association and Become Active A short note related to bar...
In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with themselves, most...
When you write an article, post a blog, or are featured in a news story or any piece of content, we encourage you to expand the reach of the content by promoting it at least 5-7 different ways. When you create content, you want to spend four times as much time...