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The Elusive Elevator Speech: Tips on How to Communicate Your Niche

The Elusive Elevator Speech: Tips on How to Communicate Your Niche

Everyone has been to the proverbial dinner party or neighborhood event only to be met with, “So, what do you do?” Generally, our responses fall into the path of least resistance: “I’m a lawyer,” or maybe “I do estate planning.” However, in today’s market, a key...

Low Cost High Impact Strategies that Work! Part II

Low Cost High Impact Strategies that Work! Part II

By Terrie S. Wheeler, MBC Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business. Join a Trade Association and Become Active A short note related to bar...

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