Branding? You Are Your Brand | By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you unique and deciding what you want to be known for, then...
Ask any lawyer and they will tell you: The vast majority of their new business comes from referrals. In fact, statistically, referrals are responsible for up to 80% of new business generated by lawyers. These referrals take many shapes and forms. From past clients,...
In today’s digitally savvy marketplace, your website plays a more important role than ever in conveying the right first impression for your practice. According to a recent survey results, over 80 percent of people who are considering purchasing legal services go to a...
Everyone has been to the proverbial dinner party or neighborhood event only to be met with, “So, what do you do?” Generally, our responses fall into the path of least resistance: “I’m a lawyer,” or maybe “I do estate planning.” However, in today’s market, a key...
By Terrie S. Wheeler, MBC Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business. Join a Trade Association and Become Active A short note related to bar...
In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with themselves, most...
One of the best ways you can get better results from your business development efforts is to create a system to organize and track your sales efforts. This is commonly referred to as a ‘sales pipeline’. As defined by “Base” an online sales management pipeline tool, a...