Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...
Traditional marketing is really growing into its name... tradition, and we know traditions aren't always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022,...
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...
I have a prospective law firm client who found PSM through the SEO we do. It’s a firm in Scottsdale, Arizona. My process is always to offer to meet with and talk to the firm in our PSM Video conference Room, which I did with this law firm. It was a very positive...
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...
LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...
For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes....
By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...
In a call I had yesterday with a client, I heard an amazing statement. First let me paint the picture. We are talking via videoconference (of course). His two adorable little daughters are “participating” in the call by waving and...
We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a...