With the growing use of technology and mobile devices, marketing has changed forever. Most Americans spend hours on their computers and other electronic devices every single day. Our technology-centric society means there is more opportunity to reach potential clients...
Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through this...
It is a trend to invest in SEO today. Search Engine Optimization deserves to be called a necessity in this digital age. According to an interesting statistic, 91 percent of searchers do not go beyond the first page of any search engine. So, if your business isn't...
PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace. PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the nuances of PR...
The new year has set in with full vigor — make sure you don't get lethargic with marketing just yet. Marketing is an integral part of businesses as that is how your potential customers know about your existence. With a plan and the right strategy, you can make 2018...
SEO – Search Engine Optimization The term “SEO” is a very popular term and the process of it tends to be quite confusing. SEO is basically what happens on and behind your website to ensure that it is visible to your audience online. For example, if you are trying to...
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write...