Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm. Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to...
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™...
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project not to be overlooked. Unfortunately, many people in decision-making positions are under the impression that “branding” simply means...
Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law practice, it’s the small stuff that matters. From returning calls and emails in a timely fashion to zealously advocating for your...
By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a...
By Lauren Schufman, Project Manager So much time and so little to do! Wait a minute. Strike that. Reverse it. Thank You. – Willy Wonka, reminding us of how each and every Monday feels. It’s easy to get bogged down by the seemingly never-ending list of things to do at...
By Trisha L. Salkas, Marketing Technologies One of the best ways to streamline the process of social media calendars is using Hootsuite, a social media management system that allows you to schedule posts days, weeks, and months in advance. Hootsuite is pretty...
Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100 million people using Instagram). While marketers often consider LinkedIn the “more professional” version of Facebook, they are two...
It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose relationship with your firm ended on bad terms. Maybe it’s someone you sued. You don’t know exactly how they ended up on the list,...
By Trisha L. Salkas Getting tired of logging into LinkedIn to publish a post, then Facebook to post a status, then Twitter to tweet what you and your company are up to? Save some time and stress by using a software to make your social media presence less stressful and...
By Terrie S. Wheeler, MBC You saw the statistics in The Big Trend in 2016: Adding Videos to Your Website: Adding videos to your website will engage your audience and make them interested in you, your message, and your business — meaning prospective clients will be...