Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law practice, it’s the small stuff that matters. From returning calls and emails in a timely fashion to zealously advocating for your...
By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a...
By Lauren Schufman, Project Manager So much time and so little to do! Wait a minute. Strike that. Reverse it. Thank You. – Willy Wonka, reminding us of how each and every Monday feels. It’s easy to get bogged down by the seemingly never-ending list of things to do at...
By Trisha L. Salkas, Marketing Technologies One of the best ways to streamline the process of social media calendars is using Hootsuite, a social media management system that allows you to schedule posts days, weeks, and months in advance. Hootsuite is pretty...
By Heather Felt, Project Manager & Copywriter When the subject of first impressions comes up, we tend to think of face-to-face encounters and the importance of a good handshake, direct eye contact and making sure there is no spinach stuck between our teeth....
5 More Questions to Consider Before Hiring a Marketing Firm (Part II) You can view the first part of this blog post here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...
5 Questions to Consider Before Hiring a Marketing Firm (Part I) Read Thinking About Hiring a Marketing Firm? Part II here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...
By Terrie S. Wheeler View Terrie's April 2016 webinar-on-demand, "You Are the CEO of Your Practice: Now Think Like an Entrepreneur," here. Whether you are a lawyer in a large law firm or the managing partner of a smaller firm, one thing is clear: there are lessons to...
Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100 million people using Instagram). While marketers often consider LinkedIn the “more professional” version of Facebook, they are two...
It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose relationship with your firm ended on bad terms. Maybe it’s someone you sued. You don’t know exactly how they ended up on the list,...
Your Path to Increased Name Recognition and New Business By Terrie S. Wheeler, MBC With the proliferation of LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, podcasts, blogging, list servs, RSS feeds, email marketing, video blogging, webinars, and...
By Trisha L. Salkas Getting tired of logging into LinkedIn to publish a post, then Facebook to post a status, then Twitter to tweet what you and your company are up to? Save some time and stress by using a software to make your social media presence less stressful and...