Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite.
What Is Ghostwriting?
A ghostwriter is a professional writer who infuses your brand’s voice, tone, and style into engaging content focused on your marketing goals. The “ghost” part of ghostwriting points to the fact that ghostwriters do not take credit for the written piece. They’re your ghost, so you receive author’s credit for the completed work. Why use professional ghostwriting services? On average, it takes just over four hours to write a 1400-word blog post. So you can save a lot of time if you want to put out content regularly.
(Tip: You should create blog content if you want to see up to 434% traffic growth.)
But there are more reasons to harness the power of ghostwriting. Here are a few:
Ghostwriters Are Sometimes Specialized, but Always Expert Researchers
There are two types of writers: Those who have experience in your industry and those who don’t. ALL writers, however, need to be expert researchers.
Naturally, you would most benefit from a writer who has expertise in your industry or niche. This means you can rest assured they will provide you with a knowledgeable piece and increase trust of your readers. Even if unspecialized, a good writer knows how to conduct research that results in a piece that’s indiscernible (or nearly so) from one written by a specialist.
It’s a win-win for you!
Ghostwriters Offer Experience and Quality
An experienced ghostwriter won’t just throw work your way and expect money in return. They will ask the right questions, study your existing work, and browse all relevant pages on your website to deliver a written masterpiece.
Ghostwriters have an extra incentive to offer exceptional quality because they know they reflect on you as a professional in your field.
They could influence your reputation, so they do their utter best to provide you with great value.
Ghostwriters Save You Time and Headaches
Let’s face it, not all of us are great writers. And those of us who are may not have four hours to spend on blogging several times a month. If this is you, you know who to call! A ghostwriter! Or, as a great alternative, you can call an agency that can find you a professional writer. Ghostwriters know that writing tons of content isn’t everyone’s cup of tea. Remember, they’re humans, too, and have probably had a few bad writing days themselves. Mostly, though, they’re looking to express their love of writing and save you from a few headaches by taking content creation off your plate.
Using AI/ChatGPT as a Ghostwriter for Small Businesses
Maintaining an active online presence is essential for small businesses looking to attract customers and establish authority in their industries. However, creating high-quality blog content can be time-consuming and costly. Enter AI-powered tools like ChatGPT, which provide a modern alternative to traditional ghostwriting services. By leveraging AI for content creation, small businesses can save time, reduce costs, and still enjoy the benefits of ghostwriting for their blogs and marketing efforts.
What Is AI-Powered Ghostwriting?
AI ghostwriting refers to using advanced tools like ChatGPT to generate content on behalf of a business. Much like hiring a traditional ghostwriter, businesses can use AI to create articles, blog posts, newsletters, and other content tailored to their specific needs. The primary difference is that AI tools are faster, more cost-effective, and accessible on demand. While a human writer might spend days crafting a single post, AI tools can produce a polished draft in minutes.
The Benefits of Ghostwriting With AI for Businesses
- Time Efficiency
Creating quality content takes significant time, especially for small business owners juggling multiple responsibilities. With AI tools like ChatGPT, you can generate well-written drafts quickly, freeing up time to focus on core operations. - Cost-Effectiveness
Traditional ghostwriting services can be expensive, particularly for small businesses with limited budgets. AI-powered tools offer an affordable alternative, allowing businesses to produce content without the recurring cost of hiring a dedicated writer. - Scalability
Need one blog post this week and ten next month? AI ghostwriting tools can scale with your needs, helping you maintain a consistent content schedule regardless of volume. - Content Optimization
Many AI tools can suggest keywords, headings, and SEO improvements to enhance your blog’s visibility online. This makes AI a powerful ally in creating search-engine-friendly content that drives traffic to your website. - Quick Topic Ideation
Struggling to come up with blog ideas? AI tools can generate lists of topics tailored to your industry, providing inspiration and helping you maintain a steady flow of fresh, relevant content.
How AI Supports Ghostwriting for Businesses
AI ghostwriting tools like ChatGPT offer versatile support for content creation. Here are a few examples of how small businesses can use these tools:
- Blog Posts: Generate engaging articles on industry trends, tips, or FAQs that establish your authority and attract readers.
- Social Media Content: Create captions, tweets, and posts that drive engagement and boost your online presence.
- Email Campaigns: Draft compelling emails for marketing campaigns or newsletters to keep your customers informed.
- Website Copy: Refresh service pages, product descriptions, or About Us sections with clear, professional language.
- Whitepapers and Case Studies: Produce in-depth reports or success stories that showcase your expertise.
By integrating AI into your content strategy, your small business can maintain an active online presence with minimal effort.
When to Hire a Business Ghostwriter Instead of AI
While AI is a powerful tool, there are situations where hiring a human ghostwriter is the better choice. Here’s when you might want to hire a business ghostwriter instead of relying solely on AI:
- Highly Specialized Content: Topics requiring in-depth research, technical expertise, or complex storytelling may benefit from the nuance of a human writer.
- Brand Voice Alignment: If your business has a distinctive tone or personality, a human ghostwriter can better capture that voice in your content.
- Personal Touch: Human writers can incorporate subtle emotional nuances and cultural context that AI might miss.
- Comprehensive Services: Professional ghostwriters often provide additional services like strategy development, competitor analysis, and detailed revisions.
Combining AI and human expertise can provide the best of both worlds—efficient content generation with a polished, personalized touch.
Tips for Effective Content Creation With Ghostwriters and AI
- Define Your Goals
Before creating content, outline your objectives. Are you trying to drive traffic, educate customers, or increase sales? Knowing your goals helps AI or human ghostwriters deliver targeted, impactful content. - Provide Clear Instructions
Whether using AI or hiring a ghostwriter, offer detailed briefs. Include your desired tone, target audience, keywords, and formatting preferences for the best results. - Review and Edit
While AI tools like ChatGPT can produce excellent drafts, always review and refine the content to ensure accuracy, brand alignment, and compliance with your messaging. - Blend AI and Human Effort
Use AI tools for initial drafts and hire a professional ghostwriter to refine and perfect high-stakes content like whitepapers or flagship blog posts. - Monitor Results
Track metrics such as website traffic, engagement, and conversions to assess the impact of your content and adjust your strategy accordingly.
The Future of Business Blogging With Ghostwriters and AI
The combination of AI and professional ghostwriting services is revolutionizing content creation with ghostwriters. For small businesses, this hybrid approach offers flexibility, cost savings, and the ability to scale content production efficiently. By using tools like ChatGPT alongside human expertise, businesses can ensure their blogs remain engaging, professional, and aligned with their brand goals.
Incorporating AI tools like ChatGPT into your marketing strategy offers small businesses a modern solution for maintaining a robust online presence. These tools deliver the speed and affordability needed to stay competitive, while professional ghostwriters can add the personal touch required for specialized or high-stakes projects. Whether you choose to rely on AI, human ghostwriters, or a blend of both, the key is to stay consistent, strategic, and audience-focused.
If you’re ready to elevate your blog, PSM Marketing provides tailored solutions for business blogging with ghostwriters and content strategy. Contact us today to learn how we can help you achieve your goals with cutting-edge ghostwriting services designed for small businesses.
PSM Provides You with Talented, Passionate Ghostwriters
Ghostwriters are awesome, but only if you find the right one. PSM Marketing works with some of the most amazing, talented ghostwriters that have been vetted and tested. They know how to listen, collaborate, and stick to deadlines. Not just their experience, but their work ethics and output speak for itself. If you’re interested in getting writing projects off your busy hands with affordable ghostwriting services, give us a call today or send us a message.