If you’re a lawyer looking to get back into marketing post-pandemic, you’re not alone. The COVID-19 pandemic has disrupted traditional marketing strategies and forced many lawyers to adapt to new ways of working and communicating with clients. As the world begins to emerge from the pandemic, it’s essential to develop new marketing strategies that can help you connect with clients and promote your services.
5 Ways for Lawyers to Reengage with Marketing Post-Pandemic
Here are some tips to get you started:
Embrace Digital Marketing – The pandemic has accelerated the shift towards digital marketing, and embracing this trend is essential. Create a robust online presence through your website, social media, email marketing, and search engine optimization. These tools help you reach a wider audience and connect with potential clients in new and innovative ways.
Focus on Building Relationships – Building and maintaining client relationships is more important than ever. Clients want to work with lawyers they trust, and you can build trust and credibility by providing valuable information and insights, responding promptly to inquiries, and offering personalized service. Building solid relationships with your clients allows you to differentiate yourself from competitors and build a loyal client base.
Leverage Technology – Technology has played a critical role in helping lawyers stay connected with clients during the pandemic, even crossing the bridge court appearances via Zoom. It will continue to be an essential tool for marketing post-pandemic. Use video conferencing and other virtual communication tools to connect with clients and demonstrate your expertise. Many clients use Zoom or Microsoft Teams, but PSM Marketing prefers www.Whereby.com. Another way to leverage technology is to subscribe to www.appointlet.com or www.calendly.com to open portions of your calendar to those wanting to meet with you. When they pick a time, they will receive an email confirmation with a direct link to your virtual conference room. Finally, you can use technology to create engaging and informative content, such as webinars, podcasts, and blog posts.
Adapt to Changing Client Needs – The pandemic has changed how clients view legal services and adapting to meet their evolving needs is crucial. By providing services that meet clients’ changing needs, you can stay relevant and attract new business. This may include offering flexible payment options, virtual consultations and meeting options, and value-added services beyond traditional legal advice.
Collaborate with Other Professionals – Collaborating with other professionals, such as accountants, financial advisors, and business consultants can help you expand your client base and provide more comprehensive services. You can also collaborate with other lawyers to share expertise and offer more specialized services to clients. Collaborating with other professionals can help you reach new clients and provide more value to your existing clients.
Returning to marketing post-pandemic requires a proactive and creative approach. By embracing digital marketing, building client relationships, leveraging technology, adapting to changing client needs, and collaborating with other professionals, you can make a strong brand and attract new clients in a post-pandemic world. Remember, the pandemic has created new challenges, but it has also created new opportunities. You can thrive in a post-pandemic world with the right strategy and mindset. PSM has and will continue to help its clients embrace the technology solutions required to succeed.