Marketing for Contractors
Contact UsMarketing for Contractors:
Get More Clients, Make More Money, Stop Wasting Time
Here’s the deal—if you’re a contractor, your next job isn’t just going to fall into your lap. Clients aren’t driving around town looking for you—they’re searching online, asking friends, and checking reviews before they even think about calling you. If your marketing sucks or worse, doesn’t exist, guess what? You’re losing jobs to the guy who actually put some effort into getting found.
At PSM Marketing, we work with Minnesota contractors, construction companies, and trade professionals who are sick of relying on word-of-mouth and want a real strategy that keeps their phone ringing. We work with the following industries:
- Air Sealing + Insulation
- Architectural Firms
- Basements + Foundations
- Concrete + Masonry
- Commercial Contractors
- General Contractors
- Electrical
- Engineering Firms
- Flooring
- Cabinet Builders
- Heating + Cooling (HVAC)
- Home Construction + Design
- Home Security
- Interior Design + Staging
- Landscaping + Gardening
- Plumbing
- Roofing + Exterior Renovation
- Sanitation + Cleaning
Marketing for Contractors: Get More Jobs Without the Guesswork
Deciding to finally take marketing seriously is a big step—but let’s be real, it’s a step you need to take if you want to keep up. The best construction and trade companies aren’t just good at what they do—they know how to get found, get hired, and get paid.
At PSM Marketing, we don’t do fluff. We help contractors, builders, and home trade pros figure out what’s working, what’s not, and how to fix it so you can land more jobs, grow your crew, and stop relying on word-of-mouth alone.
Minnesota Contractors: Are You Actually Standing Out?
Let’s be honest—your competition isn’t waiting around for referrals, and neither should you. If you’re not showing up online, clients are calling someone else.
We’ve worked with dozens of construction and trade businesses across Minnesota and Western Wisconsin, helping them:
✔ Rank higher on Google (because if you’re not on page one, you don’t exist)
✔ Build a website that actually converts leads (not just “looks nice”)
✔ Run digital ads that bring in real paying customers
✔ Develop a brand that makes people remember you
“We used to rely on referrals until we saw our competitors stealing business with better marketing. Now, we’re booked out months in advance.” – Dave M., General Contractor
Marketing Strategy for Contractors
Your success depends on your ability to showcase your talent and experience to your target audience. You need a strategic marketing plan that sets you apart from your competitors, boosts your visibility, and establishes trust with potential customers and referral sources.
Website Development for Contractors
Branding/Logo Design for Contractors
Search Engine Optimization for Contractors
Search Engine Optimization, or SEO, is essential to the marketing success of modern businesses. At PSM, we help contractors, home trade professionals, and construction companies develop an SEO strategy that gets them noticed and generates real leads.
Marketing Coaching for Contractors
For over 30 years, PSM has provided marketing coaching to small businesses across the United States. Our 1-on-1 coaching is designed to foster a personal relationship with your business. Work with PSM to develop tools and strategies to help your company grow.
Digital Communications for Contractors
Communication is key for contractors and home trade professionals trying to build their reputation and name recognition. Let PSM help guide your company toward growth through target communications with your target audience!
Ready to Grow? Let’s Talk.
We don’t believe in BS marketing strategies that look good on paper but don’t get you jobs. If you’re serious about taking your business to the next level, let’s build a plan that actually works.
Call us today and let’s figure out how to make your marketing work for you, not against you.
A Tale As Old as Time for Contractors
You’ve been doing this for 15+ years. Customers love working with you. You have a website, but it was made when neon windbreakers were still cool. Business has been slow and steady…nothing amazing…but reliable. Things get a bit hectic during the busy season, but you’ve always managed to get by. You know your company is better than the competition, but your advertising gets lost in a sea of other companies with stronger marketing and bigger budgets.
You know your company needs a facelift, but you can’t afford to hire a fancy-schmancy marketing firm downtown. PSM Marketing is here for you. We help small business owners in Minnesota find marketing solutions that work for their company and wallet.
Marketing is crucial for contractors and home trade professionals because it helps you to reach potential clients and build brand awareness. Effective marketing strategies can help businesses generate leads, increase visibility, and establish credibility in your industry, leading to increased revenue and business growth. And who doesn’t want that, right?!
Ready to talk?
Marketing for Contractors and Home Improvement Pros
Many of the construction industry firms PSM Marketing works with are smaller shops, with the CEO serving as the “chief cook and bottle washer” along with delivering services in the business. Enter; PSM Marketing. We step into your contracting business and create an outsourced marketing department at your company. Don’t worry – you don’t need to provide us with space, computers, telephones, technology, computers or anything else!
We serve as your outsourced marketing department, providing everything we need to drive results for you. Here’s how the outsourced marketing process works for our construction industry clients.
What Our Clients Say
FAQs About Marketing for Contractors
What is outsourced marketing for contractors?
Outsourced marketing for contractors means that rather than hiring a full-time or part-time employee to serve as your marketing director, you hire PSM. Our company will serve as your full-staffed marketing department at a fraction the cost of hiring an in-house employee. Our team is comprised of 30+ marketing experts in different areas. For example, we have graphic designers, website developers, copywriters, and more!
How much does marketing for contractors cost?
The cost of marketing for contractors varies depending on the level of service you’re looking for. One great thing about marketing for contractors is that everything is scalable. From your search engine optimization to graphic design and copywriting, we can create a tailored marketing plan that works for your company.
Why do you recommend marketing for contractors?
Marketing for contractors is an important way to get in front of your target audience and increase your name recognition. A strong marketing strategy will help your contracting business bring in new customers and grow. Many contractors rely heavily on word-of-mouth referrals, but professional marketing services for contractors can help you bring your business to the next level.
How do marketing services for contractors drive new leads?
Marketing services for contractors can drive new leads by helping you identify your target audience, key messages, competitor research, and a strategy for growth. Without this, it’s difficult for contractors to make informed decisions on their marketing spending. Don’t waste money on advertising if you haven’t invested in your marketing strategy first. At PSM, we like to say that advertising without marketing is too expensive, and marketing without advertising is too difficult.
What’s the best way to market construction firms?
Construction firms face unique challenges when it comes to marketing. In such a highly competitive industry, a strong marketing strategy is absolutely essential. The two most important aspects of marketing a construction firm are Search Engine Optimization and website development. Together, those two aspects of marketing can make or break the success of your construction company.
How can I get more construction leads?
Construction leads flow in when customers know who you are, understand what you do, trust your expertise, and have a need for your services. Three of those four criteria are defined by your marketing. While we can’t create a need for your services, we can show potential customers why your construction firm is better than the competition. PSM Marketing can help you construction company generate new leads.
How does marketing for contractors drive new business?
Our slogan at PSM Marketing is “We do marketing so you can do business” …and we really mean it! Hiring PSM to handle the marketing for your construction firm or home trade company allows you to focus on what you do best. Why stress about website updates, blogging, social media, or advertisements when you could be catching up on that growing to-do list? Our tried and true outsourced marketing strategy is designed to generate new customers.
How much does marketing for contractors cost?
Outsourced marketing for contractors is completely scalable. Whether you’re looking for a comprehensive marketing solution or just help with the small stuff, PSM is here for you. We designed our pricing model around real companies like yours. Although we’re based in Minnesota, PSM Marketing has been a virtual marketing company since its inception in 1997. Our virtual model allows us to save on overhead costs; a benefit we pass along directly to you!
Is outsourced marketing different for construction firms?
At PSM, we understand the uniquely competitive landscape of the construction industry. That’s one reason why construction firms trust our team of experts to create a tailored marketing plan that suits your specific needs. We’ll help you hone in on your target audience, define attainable goals, implement your marketing plan, and measure the success.
Why is outsourced marketing the best option for construction companies?
Outsourced marketing allows construction firms to focus on what they do best without having to pay for an in-house marketing director. Our Minnesota-based marketing company has worked with scores of contractors over the past 30 years. More importantly, we’ve stayed in front of marketing trends that have the highest impact for construction companies like yours!
Marketing for Contractors: Get More Clients, Make More Money, Stop Wasting Time
If your marketing isn’t bringing in new jobs, you’re doing it wrong. Clients aren’t just magically finding you—they’re Googling, checking reviews, and comparing you to the competition. If your website sucks, your ads aren’t running, and you’re relying only on referrals, you’re leaving money on the table.
Here’s how to fix that.
1. Define Your Clients
Are you going after homeowners, businesses, property managers? What kind of jobs actually make you money? Define your ideal clients and tailor your marketing to them—otherwise, you’re just shouting into the void.
2. Set Some Damn Goals
Do you want bigger projects, more phone calls, or steady work all year? Stop throwing money at marketing without knowing what you actually want to achieve. Be specific, track results, and adjust as needed.
3. Your Website Shouldn’t Look Like It’s From 2005
If your website loads slow, looks outdated, or doesn’t make it easy to call you, you’re losing business. Invest in a professional, mobile-friendly site that shows off your work and makes it dead simple to contact you.
4. Content = Trust = More Jobs
Stop just posting “Free Estimates” on Facebook and actually educate your audience. Write blog posts, share before-and-after project photos, and record quick videos answering common questions. The more useful your content, the more people will trust you.
5. Email is Money in the Bank
If you’re not using email marketing, you’re missing easy money. Follow up with leads, send seasonal promos, and stay in front of past clients so they hire you again (or refer you to someone who will).
6. If You’re Not Showing Up on Google, You Don’t Exist
Want to be found when someone searches “best contractor near me”? Then you need SEO. That means optimizing your website, getting listed on Google My Business, and actually collecting reviews.
7. Need Jobs Now? Run Paid Ads
Google Ads and Facebook Ads put you in front of clients actively looking for your services. If you need leads fast, PPC is the quickest way to get them. Just don’t blow your budget on bullshit targeting.
8. Social Media Ads Work—If You Use Them Right
Stop just posting photos of your crew on Facebook. Run targeted ads showing off your best projects, client reviews, and special offers. Facebook, Instagram, and even YouTube can get serious visibility in your local market.
9. Build Relationships That Bring in Business
Referrals aren’t just from past clients—network with realtors, suppliers, and trade partners who can send steady work your way.
10. Stop Wasting Money on What’s Not Working
Track your marketing like you track job costs. What’s bringing in leads? What’s wasting your time? If something’s not working, cut it and double down on what is.
11. Spend Where It Matters
Don’t cheap out on SEO, a decent website, and advertising—that’s where the money is. But stop wasting cash on things that don’t drive actual revenue (looking at you, overpriced print ads).
12. Manage Your Leads Like a Pro
Use a CRM system to track calls, follow up with potential clients, and keep your sales organized. If you’re still managing leads in a notebook, you’re losing money.
13. Keep Up or Get Left Behind
Marketing trends change fast. If you’re still using the same strategies from five years ago, you’re getting smoked by the competition. Stay updated, test new tactics, and keep improving.
14. Marketing is Never ‘Done’—Keep Tweaking It
Marketing isn’t a one-and-done thing. Track your results, make adjustments, and keep improving. The contractors who dominate their markets never stop refining their strategy.
Tired of Guessing? Let’s Fix This S#!t.
If you’re serious about getting more jobs, growing your business, and not wasting another dollar on bad marketing, let’s talk. PSM Marketing specializes in contractor marketing that actually works.
Why Hire PSM Marketing?
Because Half-Assed Marketing Won’t Cut It.
Look, if you’re a contractor trying to handle marketing on your own, you’re probably wasting time, money, and missing out on better jobs. You should be on-site, managing crews, and closing deals—not figuring out Google Ads or fixing your janky website.
That’s where PSM Marketing comes in. We specialize in contractor marketing that actually works, helping you get better leads, more jobs, and a real return on your investment—without the guesswork.
Here’s Why Smart Contractors Hire Us:
1. We Know Construction Marketing Inside and Out
We’ve worked with dozens of home improvement, trade, and construction businesses, so we know what works and what’s a total waste of money. No generic, cookie-cutter marketing plans—just real strategies that bring in clients.
2. Custom Marketing Plans That Fit Your Business
We don’t just slap your logo on a template website and call it a day. We build a customized strategy based on your market, your services, and your goals. Whether you need:
✔ Branding that makes you stand out (and not look like every other contractor in town)
✔ A website that actually generates leads (not just “looks nice”)
✔ SEO that puts you on page one of Google
✔ Social media that gets engagement (and clients, not just likes)
✔ Paid ads that don’t burn cash without results
We create a plan that makes sense for your business—no wasted effort, no wasted money.
3. Data-Driven Marketing That Actually Gets Results
We’re not about throwing money at ads and hoping for the best. Every strategy we use is tracked, measured, and optimized so you can see exactly what’s working and what’s not.
✔ Want more website leads? We track your traffic and conversions.
✔ Need better ROI on ads? We analyze your campaigns and cut out the dead weight.
✔ Trying to beat competitors? We track rankings and optimize SEO to get you ahead.
“Before working with PSM, I was just guessing at marketing. Now, I actually know where my leads are coming from—and I’m closing more deals.” – Mike D., General Contractor
4. We Keep You Ahead of the Competition
The construction industry is changing fast—if you’re not adapting, you’re falling behind. Our team stays on top of trends, digital marketing shifts, and industry best practices, so you’re always one step ahead of your competitors.
✔ Tired of watching competitors outrank you on Google? We fix that.
✔ Sick of seeing other companies get more engagement on social media? We’ll help you dominate.
✔ Want to stop wasting money on marketing that doesn’t work? We’ll show you exactly where to focus.
B2B and B2C Contractors: We Know How to Market to Both
✔ B2B Contractors – We help you land bigger commercial projects, build credibility, and get in front of the right decision-makers.
✔ B2C Contractors – We’ll make sure homeowners see you first when they need a contractor, helping you generate leads through SEO, social media, and digital ads.
“PSM helped us completely revamp our marketing. Now, we get steady work from both homeowners and commercial clients without chasing leads.” – Lisa R., Roofing Contractor
Stop Wasting Time on Marketing That Doesn’t Work. Let’s Fix It.
If you’re serious about growing your contracting business, you need a real marketing strategy—not random social media posts or overpriced ads that go nowhere. Let’s build a plan that gets results, gets leads, and gets you more business. Call us today.
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