Written by 
Terrie S. Wheeler, MBC 
20 minutes read 
March 15, 2025
What is a Law Firm Marketing Strategy?
A law firm marketing strategy is more than just putting your name on a billboard or running a few ads—it’s a deliberate, well-planned approach to attracting clients, building your firm’s reputation, and standing out in a competitive legal market. A strong strategy considers:
- Who your ideal clients are and how to reach them
- What makes your firm unique (because “experienced and dedicated” isn’t enough)
- Which marketing channels actually work for law firms
- How to turn visibility into real client engagement
Your reputation starts online. Without a clear marketing strategy, you risk being overshadowed by firms that know how to position themselves effectively. The good news? You don’t have to figure it out alone.
How to Market Your Law Firm (Without the Guesswork)
Being a great lawyer isn’t enough anymore. Potential clients aren’t just looking for legal expertise—they’re looking for a firm they know, like, and trust before they ever pick up the phone. That’s where marketing comes in.
If you’ve ever wondered how some firms seem to attract clients effortlessly while others struggle to get noticed, the answer isn’t luck—it’s strategy. The right marketing plan ensures that when someone needs legal help, your firm is the one they remember.
At PSM Marketing, we’ve spent decades helping attorneys cut through the noise and build sustainable, ethical marketing strategies. Now, we’ve put all that expertise into one resource: an essential marketing strategy guide designed specifically for law firms.
Your Roadmap to Smarter Legal Marketing
Marketing your law firm doesn’t have to feel overwhelming or salesy. Our step-by-step guide breaks down everything you need to know about growing your practice, from branding and digital presence to client outreach and reputation management.
If you want to:
✅ Reach more of the right clients
✅ Strengthen your firm’s reputation
✅ Stand out in a crowded legal market
✅ Grow your practice without guesswork
…this guide is for you.
Ready to take the next step? Let’s build your law firm’s marketing strategy—together.
How to Market Your Law Firm Like the Cool Kids
Being a great lawyer doesn’t automatically mean clients will find you. Sure, referrals are nice, but in today’s world, people Google first and ask questions later. If your firm doesn’t show up where potential clients are looking, guess what? They’re hiring someone else.
This isn’t about flashy ads or chasing trends—it’s about making sure the right people can find and trust your firm before they ever pick up the phone. And that’s exactly why we put together PSM Marketing’s 9-Part Guide to Law Firm Marketing—a no-BS resource that walks you through exactly what works (and what doesn’t).
Why “Good Enough” Marketing Won’t Cut It Anymore
A lot of law firms take a set-it-and-forget-it approach to marketing. They throw up a website, maybe post on LinkedIn once in a while, and hope for the best. But here’s the thing—clients aren’t just looking for a lawyer, they’re looking for the right lawyer.
And how do they decide? By researching. By comparing. By reading reviews, checking out your website, and seeing if you seem like the kind of lawyer they can trust.
Here’s what’s happening behind the scenes:
✅ People are making decisions before they ever contact you. If your website is outdated, slow, or vague, they’re moving on.
✅ Your reputation is your biggest asset. And no, we’re not just talking about winning cases—your online reputation is what makes people feel confident enough to reach out.
✅ Marketing isn’t about being salesy—it’s about being visible. The best law firm marketing simply makes it easy for clients to find and choose you.
At PSM Marketing, we don’t do gimmicks. We do real, ethical, strategic marketing that helps attorneys grow their practice—without feeling like they have to “sell” themselves.
What You’ll Get in This Marketing Guide
If you’re tired of guessing when it comes to marketing, this guide will walk you through:
✔ How to craft a law firm marketing strategy that actually brings in clients
✔ Why having a website isn’t enough (and what to do about it)
✔ SEO, content marketing, and reputation management—made simple
✔ How to build trust online, so potential clients feel confident hiring you
✔ The difference between “marketing” and “just posting stuff online”
We break things down into practical, real-world steps, so even if terms like SEO and conversion rates make your head spin, you’ll walk away with a clear plan that makes sense for your firm.
Where to Start? Right Here.
Marketing a law firm doesn’t have to be overwhelming. With the right strategy, the right tools, and the right team in your corner, you can build a practice that attracts the clients you actually want to work with—without the stress.
At PSM Marketing, we’ve spent decades helping law firms grow, and now we’re sharing everything we’ve learned in this guide. Whether you need a full marketing overhaul or just some fine-tuning, this is where you start.
📌 Let’s dive in. Your future clients are already looking for you—let’s make sure they find you.
Why Marketing Matters for Law Firms
Being an awesome lawyer simply isn’t enough to run a successful firm. Your firm also needs to be visible, credible, and easily found by the clients who need you. The days of relying solely on word-of-mouth referrals are fading. While reputation still matters, potential clients now research their options online first before ever making contact. If your firm isn’t showing up where they’re looking, they’ll hire someone else.
That’s why strategic marketing isn’t just helpful—it’s essential. With a well-thought-out plan, you can attract the right clients, build trust, and stand out from the competition in an increasingly crowded legal market.
Why a Marketing Strategy is Critical for Law Firms
Some firms treat marketing as an afterthought—something to consider “when there’s time.” But in reality, a strong marketing strategy directly impacts your firm’s growth and success. Here’s how:
1. More Visibility = More Clients
Most people looking for legal help start with a Google search—not the Yellow Pages. If your firm isn’t optimized for search engines, social media, and online directories, potential clients may never find you. A strategic marketing approach ensures your firm shows up where people are searching—putting you one step ahead of competitors.
2. Attracting the Right Clients
Marketing isn’t just about reaching more people—it’s about reaching the right people. A targeted strategy helps your firm connect with clients who actually need your services, rather than wasting time on leads that aren’t a good fit. By defining your ideal client profile, you can tailor your marketing to speak directly to them.
3. Building Trust Before the First Conversation
People don’t just hire lawyers—they hire lawyers they trust. Before reaching out, potential clients will read reviews, browse your website, and evaluate whether you seem like the right fit. Thoughtful marketing—through blog posts, FAQs, testimonials, and clear messaging—helps establish credibility before a client even picks up the phone.
4. Standing Out in a Crowded Market
With so many law firms competing for attention, what makes yours different? Marketing helps define and communicate your firm’s unique value, so you’re not just another name in a long list of search results. Whether it’s your approach to client service, your experience, or your specialized expertise, a strong marketing strategy ensures your firm stands out for the right reasons.
Key Considerations for Law Firms Investing in Marketing
If you’re ready to take your firm’s marketing seriously, here are a few things to think about:
In-House vs. Outsourced Marketing: What’s the Best Fit?
One big decision is whether to build an in-house marketing team or work with an external agency.
Hiring an in-house team gives you direct control, but it also means investing time and resources into hiring, training, and managing staff. Marketing isn’t a one-person job—it requires expertise in SEO, content writing, social media, analytics, and more.
On the other hand, outsourcing to a marketing firm like PSM Marketing gives you immediate access to a full team of experts with proven strategies tailored for law firms. Instead of hiring one marketing employee, you get the collective knowledge of 6-8 professionals working on your firm’s behalf—without the overhead of building an internal team from scratch.
Setting Clear Goals
What do you actually want from your marketing? Are you looking to increase brand awareness, generate more leads, build credibility, or all of the above? Defining your goals upfront helps ensure your marketing strategy is focused and effective.
Putting the Client First
Law firms often focus too much on what they do instead of what clients need. A strong marketing strategy isn’t just about listing your services—it’s about answering the questions potential clients are already asking. Understanding their pain points, concerns, and decision-making process is key to creating messaging that resonates.
Budgeting and ROI: Thinking Long-Term
Effective marketing requires an investment, but the right strategy pays for itself over time. Instead of just asking, “How much will this cost?”, a better question is: “What’s the return on investment?” The right marketing approach will help you:
✔ Generate consistent leads
✔ Strengthen your reputation
✔ Build long-term client relationships
Taking the Next Step
Marketing is the bridge between your firm’s expertise and the clients who need you. Whether you choose to build an internal team or partner with an expert agency like PSM Marketing, the key is to take action. The legal industry is evolving, and standing still isn’t an option.
Looking for a smarter way to market your law firm? PSM Marketing has decades of experience helping attorneys grow their practices with real, effective, and ethical marketing strategies.
📌 Ready to level up your marketing? Let’s talk.
Marketing Strategy vs. Marketing Plan: Why You Need Both
Law firm marketing can feel like a maze. You know you need to attract more clients, stand out from competitors, and build trust, but figuring out how to do that? That’s where things get tricky.
One big mistake law firms make is jumping straight into marketing tactics—posting on LinkedIn, running ads, sending newsletters—without a clear strategy behind it. That’s like trying to build a house without a blueprint.
So, what’s the difference between a marketing strategy and a marketing plan? Think of it like this:
👉 Your strategy is the “what” and “why.” It’s the big picture—your goals, your audience, your firm’s unique positioning.
👉 Your plan is the “how.” It’s the action steps that turn your strategy into real results.
If you’re just throwing marketing efforts at the wall to see what sticks, you’re probably missing a strategy. And if you have a strategy but aren’t following through with real action? Well, nothing happens.
Let’s break it down.
The Big Picture: What Is a Marketing Strategy?
A marketing strategy is your firm’s game plan for growth. It’s not about what you’re doing today—it’s about where you want to go and how you’ll get there.
It answers the big questions:
✅ Who are our ideal clients?
✅ What sets us apart from other firms?
✅ What’s our messaging and brand identity?
✅ Where should we focus our efforts—SEO, social media, networking, or referrals?
🔹 Example: A law firm specializing in startups might decide their strategy is to position themselves as the go-to legal experts for entrepreneurs in the tech space. That’s the overarching vision.
Now, the real question is: How do you make that happen?
Turning Strategy into Action: The Marketing Plan
Your marketing plan takes that big-picture strategy and turns it into concrete steps. If the strategy is the destination, the plan is your GPS. It answers questions like:
✔ How do we reach our target clients?
✔ What marketing tactics will we use—blogs, webinars, social media, paid ads?
✔ What’s our timeline and budget?
✔ Who’s responsible for executing each piece?
🔹 Example: If the goal is to be the go-to law firm for startups, the plan might include:
- Hosting quarterly webinars on common legal challenges for entrepreneurs.
- Writing blog posts about IP law, contracts, and business formation.
- Partnering with startup accelerators and business incubators for exposure.
A strategy without action is just an idea. A marketing plan without strategy is just busywork. You need both.
How to Make Your Marketing Plan Work
A good marketing plan isn’t just a checklist—it’s a living document that guides your firm’s growth. Here’s how to make sure it actually works:
- Be Specific – Instead of saying “We’ll engage more on social media,” say “We’ll post twice a week on LinkedIn with startup-focused legal tips.”
- Measure Success – Set clear goals. Are you aiming for a 30% increase in website traffic? Five new leads per month? Define it.
- Stay Accountable – Assign tasks so someone owns each piece. Who’s posting on social? Who’s updating the website? No guessing.
- Adjust as Needed – If something isn’t working, tweak it. Marketing is a process, not a one-and-done task.
Different Plans for Different Levels
Marketing isn’t one-size-fits-all. A solo attorney’s plan will look very different from a multi-partner firm’s. And within a firm, different levels need different approaches:
Firm-Wide Marketing
Website updates, press releases, digital ad campaigns.
Practice Group Marketing
Family law? Webinars on divorce and custody.
Intellectual property? Articles on patent law.
Industry-Specific Marketing
Healthcare attorneys? Publish in medical trade journals.
Real estate lawyers? Attend local property law events.
Personal Branding for Attorneys
Writing op-eds, speaking at events, sharing insights on LinkedIn.
Strategy + Action = Results
The best law firms don’t just do random marketing—they have a plan, they execute it, and they adjust as needed.
👉 A strategy without execution is just a wishlist.
👉 Marketing efforts without strategy are just noise.
Want a marketing plan that actually works? You don’t have to figure it out alone.
📌 Let’s talk. Contact PSM Marketing today to build a strategy that gets real results.
How to Build a Kickass Law Firm Marketing Strategy Without Overthinking It
Let’s be real—marketing probably isn’t your favorite part of running a law firm. You’d rather focus on practicing law, winning cases, and helping clients. But here’s the thing: if no one knows your firm exists, it doesn’t matter how good you are.
A smart marketing strategy helps you get noticed by the right people—the ones who need your services and are ready to hire you. The problem? Too many firms jump into marketing without a plan, throwing money at ads or social media without a clear direction.
Let’s make sure you’re not one of them.
Step 1: Set Goals That Actually Matter
Before you do anything, figure out what you want from your marketing. More clients? Better brand recognition? A stronger referral network? All of the above?
A good goal isn’t just “grow the firm”—it’s “increase website inquiries by 30% in the next six months” or “land five new business clients per quarter.”
The clearer your goal, the easier it is to measure success.
Step 2: Know Who You’re Talking To
Not everyone who needs a lawyer is the right client for your firm. So, who is?
Think about:
✔ What kind of cases you actually want to handle
✔ Who your best clients have been in the past
✔ What problems they need help solving
Once you know who you’re trying to attract, you can tailor your messaging to speak directly to them—so when they find you, they immediately think, “This is the lawyer I need.”
Step 3: Look at the Competition (But Don’t Copy Them)
Check out what other firms in your area are doing. What’s working for them? More importantly, where are the gaps?
Maybe their websites are outdated. Maybe they don’t explain their services clearly. Maybe they have terrible online reviews. Whatever it is, this is your opportunity to stand out.
If every firm in your area looks the same, be the one that’s different—more approachable, more transparent, easier to work with.
Step 4: Get Your Services and Pricing Right
Clients want to know exactly what you do and how you charge—but most law firms aren’t great at explaining it.
Make sure your website clearly answers:
✔ What services you offer
✔ Who you help
✔ How your pricing works (if possible)
The easier you make it for potential clients to understand what you do, the more likely they are to reach out.
Bringing It All Together
Marketing doesn’t have to be complicated. It just has to be intentional.
✔ Know what you’re trying to achieve
✔ Focus on attracting the right clients
✔ Look for ways to stand out from the competition
✔ Make your services and pricing clear
That’s it. Do those things consistently, and you’ll see results.
📌 Need help building a real marketing strategy? Contact PSM Marketing and let’s make it happen.
How to Create a Law Firm Marketing Plan That Actually Works
Marketing a law firm without a plan is like trying to build a case without a strategy—you might get lucky, but you’re mostly just hoping for the best. A well-thought-out marketing plan helps you attract the right clients, focus your efforts, and actually see results instead of just throwing things at the wall.
So, where do you start? Let’s break it down into simple, actionable steps.
Step 1: Outline Your Plan
A good marketing plan isn’t about filling out a 50-page document no one will read. It just needs clear, focused sections that keep you on track:
✔ Overview – What’s the big picture? Why are you doing this?
✔ Where You Stand – What’s working? What’s not?
✔ Your Goals – What do you actually want to achieve?
✔ Your Audience – Who are you trying to attract?
✔ Marketing Tactics – How are you going to reach them?
✔ Budget & Timeline – How much are you spending, and when will things happen?
This structure keeps your marketing intentional and strategic instead of random and reactive.
Step 2: Set Goals That Matter
Saying “We want more clients” isn’t a marketing goal—it’s a wish. Instead, set specific, measurable objectives that align with your firm’s overall business strategy.
🎯 Good goal: Increase website inquiries by 30% in the next six months.
🎯 Bad goal: Get famous.
Think about what success looks like for your firm. Are you trying to:
✔ Bring in more high-value cases?
✔ Expand into a new practice area?
✔ Strengthen your reputation in a specific legal niche?
The more clear and measurable your goals, the easier it is to track progress—and adjust if needed.
Step 3: Know Your Audience (+ Speak Their Language)
Not every potential client is the right client. The most effective marketing plans focus on attracting the people you actually want to work with.
Ask yourself:
✔ Who are your ideal clients? (Startups? Small business owners? Families?)
✔ What problems are they trying to solve?
✔ Where do they look for legal help? (Google? Social media? Referrals?)
🔹 Example: If you’re a family law attorney, your audience might be parents going through a divorce. Instead of just saying, “We handle divorce cases,” your marketing should answer their real questions, like:
- How do I protect my assets in a divorce?
- What are my rights when it comes to child custody?
- How do I prepare for the divorce process?
Speak directly to their concerns—not just about your services.
Step 4: Map Out Your Marketing Timeline
A goal without a plan is just a good intention. To actually make things happen, you need a timeline that breaks your marketing into manageable steps.
✔ When will you launch your new website?
✔ When will you start running ads or posting content?
✔ What are your monthly marketing tasks?
🔹 Example: If your goal is to grow your presence on LinkedIn, your timeline might look like this:
📅 Month 1: Optimize your LinkedIn profile and start posting weekly.
📅 Month 2: Connect with industry professionals and engage with their content.
📅 Month 3: Start publishing original articles and tracking engagement.
The key is consistency—doing a few things well over time is way more effective than doing everything all at once and then disappearing.
Bringing It All Together
Creating a marketing plan for your law firm doesn’t have to be complicated. Just focus on:
✔ Clear goals that actually mean something
✔ A well-defined audience so you’re reaching the right people
✔ A structured plan so you know what to do and when
✔ A realistic timeline so you stay on track
The firms that win at marketing aren’t always the biggest—they’re the ones that are consistent, strategic, and intentional.
📌 Want a marketing plan that actually gets results? Contact PSM Marketing and let’s make it happen.
Ready to talk?
Law Firm Marketing Tactics That Actually Work
You can be the best lawyer in town, but if no one knows who you are, it doesn’t matter. That’s where marketing comes in. It’s not about shouting louder than the competition—it’s about getting in front of the right people at the right time.
So, what actually works for law firms? Let’s get into it.
SEO: Get Found Online (or Get Buried)
Most people Google their problems before they call a lawyer. If your firm isn’t showing up in search results, guess who’s getting that case? Probably your competitor.
SEO (search engine optimization) is about helping Google understand what you do so it shows your firm to the right people. That means:
✔ Using the same words potential clients type into Google (“divorce lawyer in Minneapolis” instead of just “divorce lawyer”).
✔ Making sure your website is fast, mobile-friendly, and easy to navigate.
✔ Publishing content that answers real questions, like “How do I file for divorce in Minnesota?”
If your website hasn’t been touched since 2015, Google isn’t going to rank it highly. Time for a refresh.
Local SEO: Be the First Name People See
If you’re a local law firm, this is huge. Your goal is to show up when someone types “personal injury lawyer near me”—not be buried under ten pages of search results.
The basics:
✔ Claim and optimize your Google Business Profile (seriously, this is a must).
✔ Get more client reviews—they build trust and boost rankings.
✔ Use location-based keywords on your site (“estate planning attorney in St. Paul”).
No local SEO? You’re invisible to clients searching in your area.
PPC Ads: Pay to Play
SEO is a long game, but if you want instant traffic, paid search ads (PPC) are the way to go. You bid on keywords (“DUI lawyer near me”), and if you win, your ad shows up at the top of Google.
It’s not cheap, but for high-value cases, it’s worth it. Just don’t send people to your homepage—create a landing page that actually converts visitors into leads.
Email Marketing: The Most Overlooked Goldmine
A lot of lawyers ignore email marketing. Huge mistake. People might not need a lawyer today, but when they do, you want them to think of you first.
The best firms send out:
✔ Quick legal tips (answering common client questions).
✔ Case updates or industry changes that affect clients.
✔ Newsletters that keep them in the loop.
A well-timed email could turn a past client into a referral machine.
Social Media: Build Relationships, Not Just Posts
No, you don’t need to go viral on TikTok. But you should be active where your clients and referral sources are.
🔹 LinkedIn: Great for networking and professional credibility.
🔹 Facebook: Ideal for community engagement and firm updates.
🔹 YouTube: If you’re willing to make short legal explainer videos, this platform can be a goldmine.
The key? Be useful. Share legal tips, answer questions, post success stories—don’t just talk about yourself.
Content Marketing: Prove You Know Your Stuff
Clients trust lawyers who educate them before they ever pick up the phone. A blog post answering “How do I expunge my criminal record?” does two things:
- Helps someone find your firm when they Google that exact question.
- Shows them you know what you’re talking about.
Other content ideas?
✔ FAQs – Answer common legal questions.
✔ Videos – Quick explainers on legal topics.
✔ Case studies – Show how you’ve helped past clients.
Content marketing isn’t just fluff—it builds trust and credibility before a client even reaches out.
Your Website: The Make-or-Break Factor
You can do all the marketing in the world, but if your website is slow, outdated, or hard to navigate, you’re losing business.
Your website should:
✔ Load fast (clients don’t wait for slow pages).
✔ Be easy to read and mobile-friendly.
✔ Have clear calls to action (your phone number should be front and center).
A bad website is like a messy office—it makes people question your professionalism before they even meet you.
Final Thoughts: Marketing Isn’t Optional
If your marketing plan is just “hope referrals keep coming in,” you’re setting yourself up for a dry spell. The best firms actively market themselves—and it pays off.
✔ SEO helps clients find you.
✔ PPC gets you instant traffic.
✔ Email keeps you top-of-mind.
✔ Social media builds connections.
✔ Content marketing proves your expertise.
✔ A strong website turns visitors into clients.
The firms that succeed are the ones that commit to a real marketing strategy—not just one-off efforts.
📌 Need help making it all happen? Let’s talk.
What Our Clients Say
FAQs About Law Firm Marketing Strategy
How do I set marketing goals for my law firm?
Who are the target audiences for law firm marketing?
What is the role of a market analysis in law firm marketing strategy?
How can I analyze competitors for my law firm's marketing strategy?
Is Public Relations (PR) important for lawyers?
Why is pricing important in a law firm marketing strategy?
What are some effective marketing tactics for law firms?
How can I measure the success of my law firm marketing strategy?
Are their special marketing strategy considerations for women lawyers?
Is it essential to adapt and update my marketing strategy over time?
Building Trust and Credibility as a Lawyer
Let’s be honest—hiring a lawyer is a big decision for most people. They’re looking for someone they can trust, someone who has real experience and a track record of success. But here’s the challenge: every lawyer says they’re skilled, dedicated, and results-driven. So how do you prove it?
The answer? Social proof.
The best way to show potential clients that you’re the real deal is through client testimonials and case studies—because nothing is more convincing than actual success stories.
Client Testimonials: Let Your Clients Do the Talking
When potential clients visit your website or look you up on Google, what’s one of the first things they check? Reviews.
People trust what other clients have to say about you more than what you say about yourself. That’s why client testimonials are gold when it comes to building credibility.
✔ Encourage happy clients to leave reviews – Whether it’s Google, Avvo, or your website, make it easy for past clients to share their experience.
✔ Feature testimonials on your website – Don’t just let them sit in a reviews tab—showcase them on your homepage, service pages, and even in emails.
✔ Keep them fresh – A five-year-old review doesn’t carry the same weight as something recent. Update regularly.
🔹 Example: Instead of just posting “Great lawyer, highly recommend!”, highlight more detailed testimonials:
“When I was going through my custody battle, [Lawyer’s Name] not only fought for me but truly cared about my situation. Thanks to their expertise, I was able to keep full custody of my kids. I can’t thank them enough!”
That’s the kind of social proof that builds instant trust.
Case Studies: Show, Don’t Just Tell
If testimonials are like customer reviews, case studies are like proof of work. They give potential clients a deeper look at your legal expertise by breaking down real cases you’ve handled.
A strong case study should:
✔ Tell a compelling story – What was the client’s legal challenge? How did you solve it?
✔ Highlight your strategy – Show your thought process and how your approach made a difference.
✔ Showcase results – Whether it’s a successful settlement, a dismissed charge, or a contract negotiation that saved a client thousands, emphasize the outcome.
🔹 Example: Instead of just saying “Won a six-figure settlement for a client,” write something like:
“Our client was injured in a car accident when a distracted driver ran a red light. The insurance company initially offered them $15,000—far below what they deserved. We fought hard, proving negligence and long-term impact, and ultimately secured a $250,000 settlement, allowing our client to cover medical expenses and move forward with financial stability.”
See the difference? Case studies don’t just say “We’re good at what we do”—they prove it with real examples.
Trust and Credibility: The Keys to Growing Your Firm
At the end of the day, clients don’t just hire lawyers—they hire lawyers they trust. And trust doesn’t come from flashy marketing or generic claims—it comes from real stories, real results, and real client experiences.
✔ Collect and showcase powerful client testimonials.
✔ Craft compelling case studies that highlight your expertise.
✔ Keep building your reputation, one client success at a time.
Trust isn’t built overnight, but the more proof you provide, the more confident potential clients will feel about hiring you.
📌 Need help crafting a strong online reputation? Contact PSM Marketing and let’s build your credibility the right way.
Meet Terrie Wheeler, MBC
In 1997, Terrie Wheeler considered her future and made the life-changing decision to leave her job as a law firm marketing director and start her own company. “I decided rather than finding another job, because I had already worked in three law large, prestigious law firms, I wanted to spread my entrepreneurial wings and start my own marketing company,” Terrie says. Today, over 25 years later, PSM Marketing (PSM) has a strong reputation for delivering effective outsourced marketing department services to law firms and several other industries, and personal coaching to professionals responsible for revenue generation. Terrie has a special place in her heart for helping women in law thrive in an industry still dominated by men. In 2017, Terrie was named 2017 Volunteer of the Year by the Minnesota Lawyers Professional Responsibility Board.
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If you're a lawyer looking to get back into marketing post-pandemic, you're not alone. The COVID-19 pandemic has disrupted traditional marketing strategies and forced many lawyers to adapt to new ways of working and communicating with clients. As the world begins to...
How Legal Advertising Rules are Changing in Minnesota
Understanding the Rules of Legal Marketing in Minnesota Legal marketing plays a crucial role in helping attorneys and law firms reach potential clients. However, in Minnesota, as in all states, lawyer advertising is subject to strict rules and ethical guidelines to...
Easing Back into Marketing Post-Covid
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
How to Track the ROI on your Marketing Efforts
Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...
How to Choose the Right Marketing Company for Your Law Firm
I have a prospective law firm client who found PSM through the SEO we do. It’s a firm in Scottsdale, Arizona. My process is always to offer to meet with and talk to the firm in our PSM Video conference Room, which I did with this law firm. It was a very positive...
Public Relations 101 for Law Firms
The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...
How to Engage on LinkedIn: Tips for Professionals
LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...
2021 LinkedIn Checklist ✔
The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you....
8 Rules of Video Call Etiquette While Working from Home
Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...
As COVID-19 Lockdowns Ease, Content Marketing Changes Again
By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...
Marketing During COVID-19: Practical Ideas to Grow Your Practice
[vc_row][vc_column][vc_column_text]In a call I had yesterday with a client, I heard an amazing statement. First let me paint the picture. We are talking via videoconference (of course). His two adorable little daughters are “participating” in the call by waving and...
Working Remotely: Why you Still Need to Dress the Part
Somewhere in the ’90s, casual Friday happened. At the time, many businesses were concerned about client perceptions and would post notes at their reception desks to brace visitors for the shock of seeing their employees in Dockers and button-downs. Casual Friday soon...