SEO Services for Lawyers + Law Firms

SEO for law firms is the practice of optimizing a law firm's website and online presence to improve its visibility and search engine rankings. This includes techniques such as keyword research, content creation, link building, and website optimization.

Yes. Google Maps and Google My Business are very important components of strategic SEO for law firms. The more your map location is clicked on, the higher your firm will appear in the list. Remember the way Google increases your ranking is to look at the proximity of your firm to the person searching, to identify whether your firm and its services are relevant to the person’s search query, and how high your name recognition is in the marketplace.

One of the best ways is to look at your competitor’s websites and see how their sites are structured including the amount of content, and overall the user experience you have navigating their site. Then go to Google and search for SEO Services Provider for Attorneys. Visit the websites of the top five providers (under the paid ads), and visit their websites. Make sure the SEO services company you are looking at has specific law firm marketing and SEO experience.

While there are many SEO companies for law firms out there, there are a few considerations. First, make sure the SEO company for law firms has specific law firm SEO experience. Also, make sure the company does not want to take over and redo your website for a large fee. Don’t get tied into a multi-month, or multi-year contract. Reputable SEO providers for law firms will scale their SEO services to best meet your needs and won’t require you to make a huge financial commitment to them. That said, plan to spend $1,200 – $1,500 per month for law firm SEO services.

The best services for a law firm to promote are the niche areas that every other lawyer in town isn’t using. For example, rather than optimizing the words “Personal Injury Law Firm,” consider focusing on a niche, like “Bicycle Accident Attorney,” or “Snowmobile Accident Lawyer.” Sometimes service areas like personal injury, criminal law, family law and other consumer-oriented services are hard to differentiate with SEO, so focus, focus, focus!

Citations are online listings of the name, address and phone number (NAP) of your law firm. They are extremely important because of the search engine algorithms used by key search engines like Google, Bing, and Yahoo. What’s really important is that the NAP appears EXACTLY the same on each listing. You can’t use “street” on one listing, and “St.” on another.

Your law firm marketing efforts will increase and improve exponentially if you are also deploying a Search Engine Optimization strategy for your law firm. One of our client’s is a plaintiff’s employment law attorney who had worked with physicians on discrimination claims. Previously, we weren’t marketing this niche separately. So we developed website content, articles, blogs, and testimonials on this practice and applied Search Engine Optimization best practices to the new content and practice area. This effort alone has generated millions – yes millions – of dollars in physician-based revenue for the firm, and because of SEO, the firm comes up #1 in the state for “Lawyer for Physicians.”

Every SEO initiative is tied directly into Google Analytics and more sophisticated tools like SEM Rush. Using these tools, each month analytical reports are created for law firm SEO clients that identify site traffic, top landing pages, top search queries, length of time people are spending on the site, and specific search engine rankings based on specific keywords and phrases.

The nice thing about a law firm SEO strategy is that there are measurable ways in which we show clients the ROI they are generating. We can also tell which sites are referring to our website, and whether people are viewing our websites on a mobile device or desktop.

We find that for many clients, most website visitors are using mobile devices to search for and find their law firm websites. Not sure how your website looks on a smaller device? Simply go to your own website on your mobile device and see how “responsive” your website really is. Are you able to fully navigate all the content on your website? Note: if your website simply looks like a mini, hard to read version of your website, you need mobile optimization. In fact, it’s likely you need a new website.

The time it takes to see results from SEO for law firms can vary depending on several factors, including the competitiveness of the legal market, the age of the website, and the quality of the content. Generally, it can take several months to see significant improvements in search engine rankings and traffic.

SEO is important for law firms because it can help improve their online visibility, attract more traffic to their website, and generate more business. By optimizing their website for search engines, law firms can improve their rankings on search engine results pages (SERPs) and reach a wider audience.

Some common SEO mistakes that law firms make include neglecting local search optimization, using generic keywords instead of niche-specific ones, not optimizing their website for mobile devices, and failing to regularly update their website with fresh and relevant content.

Law firms can measure the success of their SEO efforts by tracking metrics such as website traffic, keyword rankings, bounce rates, and conversion rates. By analyzing these metrics, law firms can make data-driven decisions and adjust their SEO strategy accordingly to achieve better results.

In short, no. SEO is complex, time-consuming, and requires specialized knowledge and experience to achieve optimal results. As such, many law firms opt to work with an experienced SEO team that specializes in the legal industry to ensure that their online presence is fully optimized and competitive in their market.