Marketing Strategy
Contact UsA Strong Marketing Strategy is Key to Your Growth
In fact, developing your marketing strategy is where we begin our work together. Why? Because all the things you “do” in marketing need to be grounded in a strong, customized marketing strategy that defines what makes you unique in the marketplace, why your clients and customers hire you, your compelling marketing messages, and the various groups to whom you are marketing. Our mantra is “strategy before tactics.” The reason is simple. We don’t want you wasting money on marketing ideas that have not been vetted, tested, and proven through the strategic marketing planning process.
If you think about the things you have tried in marketing that haven’t worked, it’s likely you chose activities you saw others in your industry doing, thought might be cool to try, or a suave sales person promised you immediate results (think pot of gold at the end of the rainbow). Don’t be embarrassed these things didn’t work. You were willing to try new things, be unique and creative. That said, it’s likely that there wasn’t a lot of high-level strategy that went into your decision. That’s where PSM steps in.
Strategic Marketing Plan: We Only Recommend What Works
It is from the strong foundation of our marketing assessment that we craft our recommendations into your strategic marketing plan. Our marketing planning process has been tested over time and is designed to deliver targeted strategies to grow your business. Your marketing plan will define your:
Growth Objectives
Convey the WHY of the marketing plan. Why are we doing this? What do we want to accomplish?
Target Audiences
Define TO WHOM we are marketing. Most marketing plans will have a few different target audiences, each requiring a unique strategic approach.
Key Messages
Must be developed for each audience. We will need a separate set of messages for current clients, past clients, referral sources, community groups, and the media, just to name a few.
Tactics
Identify the HOW of our marketing plan. How are we going to reach our objectives? Marketing tactics are generally focused on marketing projects to pursue, and marketing contacts to nurture and grow
Implementation
This is where we review specifically WHAT we will be doing to meet the objectives of the marketing plan.
Measure Results
Our clients expect a return on their marketing investment. For every single marketing initiative, we will identify specific ways to measure results.
Clients We Serve
Developing a well-defined marketing strategy is crucial for businesses of all types and sizes, including contractors, green energy companies, law firms, non-profits, recruiting firms, and small businesses. A marketing strategy helps these organizations to identify their target audience, understand their customers’ needs and preferences, and create a plan to reach and engage them effectively. It also enables them to differentiate themselves from their competitors, establish a strong brand identity, and communicate their unique value proposition. A robust marketing strategy can help these businesses to increase brand awareness, generate leads, drive sales, and ultimately grow their revenue and profitability. Therefore, investing time and resources in developing and implementing an effective marketing strategy is essential for the long-term success of these organizations.
Our Marketing Strategy: We start by Analyzing Your Business
With experience in myriad industries, we know what works and what doesn’t. How do we know this? When we begin the marketing planning process, we start with a strategic marketing assessment where we look holistically at your past marketing efforts – successes and failures. We take every detail about you and your business, lay it out on a table, and look for focused threads, missing links, and common denominators.
Our process is analytical at this stage. From the strategic assessment we develop our summary and recommendations. We refine our findings to ensure we are completely in sync with you and your organization.
Ready to talk?
What Our Clients Say
Common Questions About Marketing Strategy
What is a marketing strategy, and why is it important?
A marketing strategy is a comprehensive plan that outlines an organization's approach to promoting its products or services to its target audience. It includes a set of tactics, objectives, and goals that guide the company's marketing efforts. A marketing strategy is essential because it helps a business to define its target audience, understand its customers' needs, and develop a plan to engage and convert them effectively.
What are the key elements of a marketing strategy?
The key elements of a marketing strategy include defining the target audience, identifying the unique selling proposition, setting clear goals and objectives, creating a plan for reaching and engaging the target audience, and measuring the results of the marketing efforts.
How can I develop a marketing strategy for my business?
Developing a marketing strategy involves conducting market research, analyzing your competitors, defining your target audience, and identifying your unique selling proposition. Once you have this information, you can create a plan that includes specific tactics for reaching and engaging your target audience, such as social media marketing, content marketing, email marketing, and advertising.
How often should I review and update my marketing strategy?
Your marketing strategy should be reviewed and updated regularly to ensure that it remains relevant and effective. This may involve revisiting your target audience, refining your unique selling proposition, adjusting your marketing tactics, or setting new goals and objectives.
How can I measure the success of my marketing strategy?
Measuring the success of your marketing strategy involves tracking key performance indicators such as website traffic, leads generated, conversion rates, and revenue generated. By monitoring these metrics, you can assess the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategy for better results.
Take Control of Your Marketing Strategy
A marketing strategy is essential for small businesses looking to make a splash in a crowded market. It’s not enough to have a great product or service; you need to effectively communicate your unique value proposition to potential customers. A marketing strategy allows you to define your target audience, identify your unique selling proposition, and create a plan for reaching and engaging with them effectively. It enables you to differentiate yourself from competitors, build brand awareness, generate leads, and drive sales. A well-executed marketing strategy can make all the difference in a small business’s success, so don’t overlook its importance!
Small businesses face unique challenges when it comes to marketing. They often have limited resources and smaller budgets compared to larger companies, which can make it difficult to compete in a crowded marketplace. However, a well-executed marketing strategy can level the playing field and help small businesses to stand out from the crowd.
One of the key benefits of a marketing strategy is that it enables small businesses to define their target audience and understand their needs and preferences. This allows them to create messaging and content that resonates with potential customers, making it more likely that they will engage with the brand and make a purchase.
In addition, a marketing strategy helps small businesses to establish a strong brand identity and differentiate themselves from competitors. This can be particularly important in industries where there are many similar products or services available.
By developing a plan for reaching and engaging with potential customers, small businesses can maximize the impact of their marketing efforts and generate better results. A marketing strategy can help them to allocate their resources more effectively, prioritize their marketing activities, and measure the success of their campaigns. A strong marketing strategy is critical for small businesses looking to grow and succeed. It can help them to overcome the challenges of limited resources and budget constraints and create a strong, differentiated brand that resonates with their target audience.
Recent Blogs from PSM Marketing
Maximizing Client Retention: Marketing Strategies for Professional Service Firms
Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success. In fact, studies show that retaining a client can be five times cheaper than acquiring a new...
Generative AI: Unlocking the Magic Behind Modern Technology
Imagine having a conversation with your computer, asking it to create a piece of art, or even requesting it to write a song. Sounds futuristic, right? Well, welcome to the world of generative AI, a technology that makes all this possible and more! But what exactly is...
The Impact of AI + Automation in Professional Services Marketing
In the rapidly evolving world of marketing, artificial intelligence (AI) and automation have emerged as game-changers, especially in the realm of professional services. As we delve deeper into the 21st century, these technologies are not just futuristic concepts but...
The Power of Case Studies in Marketing: Show, Don’t Just Tell
It’s not just about saying you can do something; it’s about showing it. And when you’re in industries as diverse and specialized as contracting, legal services, solar energy, recruitment, or even running a small business, tangible proof of your expertise is golden....
Weighing the Cost + Benefits of Google Ads for Small Businesses
For small businesses across industries, the decision to invest in Google Ads can be a challenging one. On the one hand, Google Ads offers the potential to reach a vast audience and drive significant traffic to your website. On the other hand, it can be expensive and...
Why Choosing the Right CRM is Crucial for Your Business
As businesses of all sizes continue to grow and expand, managing customer relationships is becoming increasingly important. A good customer relationship management (CRM) system can help businesses stay organized, streamline communication, and improve customer...