How to Build Connections in a Post-COVID World
If the word “networking” sends a shiver down your spine, you’re not alone. For many young professionals, the idea of introducing yourself to strangers and building professional relationships feels awkward and overwhelming. Add in the changes brought by the pandemic—fewer in-person events, more virtual interactions—and it’s no wonder networking can seem like a daunting task.
But here’s the secret: Networking is just a fancy word for building relationships. Whether you’re looking to land your dream job, grow your professional circle, or find a mentor, networking is a skill worth mastering. And the good news? It doesn’t have to be scary. Let’s dive into some practical, post-COVID tips to help young professionals like you become confident, effective networkers.
Why Networking for Young Professionals Matters More Than Ever
In today’s world, your network can be your most powerful career tool. According to research, 85% of jobs are filled through networking (source). And networking isn’t just about job hunting—it’s about learning from others, exchanging ideas, and uncovering opportunities you didn’t even know existed.
But since the pandemic, the way we connect has changed. Virtual networking has become the norm, and professionals are rethinking how they build relationships. The silver lining? You don’t have to navigate crowded rooms or attend endless conferences to grow your network anymore.
7 Networking Tips for Young Professionals
1. Start Small and Build Confidence
Networking doesn’t mean cold-calling CEOs or jumping straight into a room full of strangers. Start by reaching out to people you already know: classmates, professors, former colleagues, or friends in your field. These low-pressure conversations will help you build confidence before expanding your circle.
2. Perfect Your Elevator Pitch
When someone asks, “What do you do?” you should be ready with a clear, concise answer that sparks curiosity. Your elevator pitch is a 30-second introduction that highlights who you are, what you do, and what you’re looking for. For example:
“I’m a recent marketing grad passionate about helping small businesses grow through digital strategies. I’m currently exploring opportunities in content creation and would love to connect with professionals in that space.”
Practice your pitch so it feels natural, not rehearsed.
3. Take Advantage of LinkedIn
LinkedIn is your best friend when it comes to networking. Here’s how to make the most of it:
- Optimize Your Profile: Add a professional photo, a strong headline, and a compelling “About” section.
- Connect Strategically: Send personalized connection requests. Instead of the default message, say something like:
“Hi [Name], I saw your post about [topic] and found it really insightful. I’d love to connect and learn more about your work at [company].”
- Engage Regularly: Comment on posts, share relevant articles, and join LinkedIn groups in your industry.
4. Attend Virtual and In-Person Events
While virtual events surged during the pandemic, in-person events are making a comeback. Look for a mix of both to expand your reach.
- Virtual Events: Webinars, Zoom networking sessions, and online conferences allow you to connect from the comfort of your home.
- In-Person Events: Meetups, industry panels, and local professional organizations provide opportunities for face-to-face connections.
Pro Tip: Do some research before events. Find out who’s attending, prepare a few questions, and follow up afterward to keep the conversation going.
5. Be Curious and Listen
Great networkers aren’t just great talkers—they’re great listeners. When meeting someone new, ask thoughtful questions about their career path, industry insights, or advice for someone starting out. People love sharing their experiences, and showing genuine interest will make you memorable.
6. Follow Up and Stay in Touch
Networking doesn’t stop after the first conversation. The key is to nurture relationships over time. Send a follow-up email or LinkedIn message within 24–48 hours of meeting someone. A simple note like this goes a long way:
“Hi [Name], it was great meeting you at [event]! I enjoyed our conversation about [topic]. Let’s keep in touch—feel free to reach out if you ever want to discuss [shared interest]!”
Set reminders to check in with your contacts periodically. A quick email, a comment on their LinkedIn post, or sharing an article they might find interesting can keep you on their radar.
7. Be Patient and Persistent
Building a strong network doesn’t happen overnight. It takes time, effort, and persistence. Don’t get discouraged if you don’t see immediate results—every conversation, connection, and effort adds up over time.
Navigating Networking Post-COVID
While networking fundamentals haven’t changed, the tools and approaches have evolved since the pandemic. Here are a few trends to keep in mind:
- Hybrid Events: Many networking opportunities now offer both in-person and virtual options, allowing you to choose what fits your comfort level.
- Online Communities: Platforms like Slack, Discord, and LinkedIn groups have become vibrant spaces for professional networking.
- Digital Etiquette Matters: In virtual settings, be mindful of your tone, background, and punctuality. A professional appearance on Zoom can make a big difference.
Networking: Your Career Superpower
Networking isn’t about handing out business cards or collecting LinkedIn connections—it’s about building meaningful relationships. By taking small, consistent steps to connect with others, you’ll open doors to opportunities you never imagined.
So, grab your laptop (or your favorite coffee mug for an in-person event), put yourself out there, and start building your network today. Remember, everyone starts somewhere—and your future connections are just a conversation away.
Need Help Growing Your Personal Brand?
At PSM Marketing, we help young professionals and businesses alike stand out in their industries. Whether you need a polished LinkedIn profile, a personal branding strategy, or advice on growing your professional network, we’re here to help. Contact us today to learn more!
FAQs About Networking for Young Professionals
1. How can I network if I’m shy or introverted?
Start with one-on-one conversations or smaller events where you feel more comfortable. Online networking can also be a great option—it’s less intimidating than in-person interactions.
2. Do I need a LinkedIn profile to network effectively?
Absolutely! LinkedIn is one of the most powerful tools for building your professional network. Make sure your profile is up-to-date and actively engage with posts and groups.
3. How do I find networking events in my industry?
Check out LinkedIn, Eventbrite, Meetup, and industry-specific organizations for events tailored to your field. Don’t forget to ask colleagues or mentors for recommendations.
4. What should I say in a follow-up email?
Keep it short and specific. Mention something you discussed during your conversation and express your interest in staying connected.
5. How often should I network?
Networking should be an ongoing process, not just something you do when you need a job. Set aside time each month to attend events, reach out to contacts, and engage on LinkedIn.
Ready to build your dream network? Start small, stay consistent, and watch your connections grow!