As a solo practitioner, you may sometimes get a little lonely or feel isolated from others in your profession. When you don’t have other attorneys at your firm to bounce ideas off of, it’s easy to feel stagnant in your marketing and networking efforts. Even when you’re doing your best to expand your firm and find new clients, sometimes you’re just not seeing the progress you had hoped for.
Luckily, there are many things you can do to increase your marketing efforts, even if you’re going it alone as a solo practitioner. In fact, much of the most effective marketing tools can easily be utilized from the comfort of your office. Technology is a great tool for any solo practitioner to utilize in order to make new connections and reconnect with old colleagues, clients, and acquaintances. Many marketing efforts are also low-cost, a big plus for a solo practitioner who wants to conserve his or her financial resources.
Terrie S. Wheeler addresses the concerns of many solo practitioners in an article she authored for Attorney Journal. In the article, Terrie offers some tips any solo practitioner can use to get out of their marketing comfort zone and introduce fresh ideas into their practice. You can read the full article here.