by PSM Marketing | Oct 31, 2017 | Law Firm Marketing, Marketing Technology, Pillar IV: Measuring ROI
Television elbowed its way into our homes in the 1950s and by the 1960s ‘most every North American home had at least one set. Since then, video has become part of nearly everyone’s life. Early TV was primitive. The first network news anchors sat at a desk reporting...
by PSM Marketing | Oct 23, 2017 | Law Firm Marketing, Marketing Action Plan, Pillar I: Retain and Grow Relationships, The Four Pillars of Marketing™
This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out,...
by PSM Marketing | Oct 1, 2017 | Branding, Law Firm Marketing, Outsourced Marketing, SEO
A solution to what is becoming a fairly widespread law firm management dilemma is taking hold. It seems to be increasingly popular with midsized and smaller firms that understand a structured, disciplined marketing and business development effort is a key to not just...
by PSM Marketing | Sep 25, 2017 | Law Firm Marketing, Marketing Action Plan
Clients have become as concerned about the consistency of work produced by law firms they use as any other quality issue. And consistency involves more than the work product produced by attorneys; it also includes a consistent effort on client service, marketing, and...
by Michelle R. Wheeler | Sep 20, 2017 | Digital
Developing a strategic plan is an integral step toward any local government’s success. Serving as a road map for townships, cities, counties, and states, strategic plans outline broad goals and initiatives to be accomplished on a set timeline. Whether you’re trying to...
