by Terrie S. Wheeler, MBC | Nov 1, 2015 | Law Firm Marketing, Marketing Coaching, Outsourced Marketing, Terrie S. Wheeler
At one time or another, most law firms will gather around a conference table to brainstorm creative ways in which to unseat their competition and entice clients to move work to their firm – and away from yours. The primary reason for these defections? Clients’...
by PSM Marketing | Oct 13, 2015 | Get to Know Terrie
What do you love best about being a virtual company? Terrie: More and more of our clients work both in an office, and virtually from a home office. Today, it really doesn’t matter where you work – – just that you get the job done. One of the unique...
by Terrie S. Wheeler, MBC | Sep 12, 2015 | Branding, Law Firm Marketing, Marketing Coaching, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, SEO, Terrie S. Wheeler, The Four Pillars of Marketing™
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump into your new practice with a “Ready. Fire. Aim.” approach. Rather, spend...
by Terrie S. Wheeler, MBC | Jul 26, 2015 | Law Firm Marketing, Marketing Action Plan, Marketing Coaching, Outsourced Marketing, Terrie S. Wheeler
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler As lawyers who graduated from law school in the 1980s, you are likely facing the same situation as many of your peers. You have successfully been practicing law for over 25 years; many...
by PSM Marketing | Jul 8, 2015
Determining return on investment of marketing initiatives is a constant challenge. Not every marketing initiative will directly result in a new client. Therefore, in addition to attracting new clients, marketing success can be measured by: Client Satisfaction and...
