How Marketing Coaching Can Put You On The Fast Track To Growth
What? You didn’t learn about marketing and business development in law school? Well, you’re not alone. Aside from a few progressive law schools offering accredited classes that touch on marketing, sales, and the business of law, it’s likely you didn’t learn these...
Capture Your Team’s Brand Like It’s Your Personal Brand
There’s a lot published about personal brand and its importance. It’s essential that you take the time to hone in on your personal brand - especially if you are looking to make a career change or launch a business or consulting practice. When your Brand is your Team’s...
2017 Twitter Update
Twitter announced last Thursday, June 15th, 2017, that it will be making changes to their platform to make it "lighter, faster, and easier to use." Many of the changes came about because of user feedback, said Grace Kim, Twitter's head of user research and design. For...
If Websites Were First Dates
If websites were first dates, many of you would be in trouble. Between grungy appearances, poor planning skills, and shallow talking points, many websites share the undesirable traits of first-date horror stories. Is it possible your website fits that description?...
The Four Pillars of Marketing™: Use Them to Grow your Practice!
So what are The Four Pillars of Marketing? The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers. It’s not enough to just write...
City of New Brighton: Case Study
In February of 2015, I was surfing the web (as all millennials do) and came across the City of New Brighton’s website. As a New Brighton native, I was surprised to find my hometown’s website in such disarray. The overall design was antiquated, the site was not...
Know the Criteria for Your Marketing Coach
Not everyone can be an effective marketing coach. While they may be able to help you with one or two things above, they will not be able to consistently help you move forward on all fronts. So what’s important when you’re looking at hiring a marketing coach? Consider...
An Outsourced Marketing Department: Would it Work for Your Firm?
All of our clients and prospective clients KNOW they should be “doing more marketing.” They know that marketing, supported by a consistent sales effort, is what will drive new business into their firm. However, many times they are also operating under the...
Am I a Good Candidate for Marketing Coaching?
In my previous blog, What is a Marketing Coach and Why Do I Need One?, I discussed how a marketing coach can benefit you and what traits you need to look for. But before you hire a marketing coach to help you grow your practice, please make sure you’re ready to make...
Auditing Your Current Brand: Three Important Questions To Ask
Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the...
What is a Marketing Coach and Why Do I Need One?
For the past 20 years I have served as a marketing coach to hundreds of individual professionals. My clients tell me that having a marketing coach feels like they have their own personal marketing director focused solely and exclusively on their success. All that...
Why Google Reviews Matter and How to Ask your Clients For One
You may not realize this, but as many as 10% of your overall website visitors may have clicked on your website because of the Google Reviews posted on you and your company. So what do you need to know about Google reviews, and how can you ask your clients to provide...
Beat the Blogging Blues: How to Create a Post in 30 Minutes!
How to Write a Blog Post in 30 Minutes (Yes, It’s Possible!) Blogging is one of the most effective ways to connect with your audience, establish authority, and boost your online presence. However, many professionals struggle to find the time to write. The good news?...
3 Steps to Creating a Strong Brand Message
Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm. Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to...
How to Mine your Contact’s Contacts on LinkedIn
We are all getting used to the new LinkedIn user experience rolled out in October 2016. We thought we knew it all then – presto – so much is different! One of the best features on LinkedIn is the ability to search your contact’s contacts to determine if your...
3 Steps to Creating a Unique Brand for Your Professional Services Firm
Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your brand is whether your firm delivers a product, or whether your firm delivers a service because the strategies are a little...
The Four Pillars of Marketing ™: How to Use Them in YOUR Marketing Efforts
Sign up for our webinar on The Four Pillars of Marketing on April 20, 2017 > Many years ago when I was a law firm marketing director, I realized the need to summarize and synthesize best marketing practices for lawyers. Thus, The Four Pillars of Marketing ™...
Want To Impress? Dress Like A Successful Lawyer!
Somewhere in the ’90s, casual Friday happened. At the time, many law firms were concerned about client perceptions and would post notices at their reception desks to brace visitors for the shock of seeing their lawyers in Dockers and button-downs. Casual Friday soon...