Driving New Business Through Strategic Referrals: It’s A 2-Way Street
Are you happy with the flow of referrals into your practice? The financial success of a lawyer can be measured by the strength of his or her referral network. While lawyers know they should do more to build these lucrative relationships, few apply a strategic process...
Infographic: Develop Your Marketing Plan in 8 Easy Steps
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
When to update your LinkedIn photo
I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to schedule a session for an updated headshot because he’d lost some weight - see the...
An 8-Step Process to Develop Your Marketing Plan In 2017
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
Marketing Best Practices for Women Lawyers
Throughout my legal marketing career, I have helped scores of women lawyers identify and pursue targeted new business opportunities, and with great success. But one issue that comes up often, is the concept that marketing for women lawyers is different than the...
3 Myths about your LinkedIn Profile Picture
First impressions DO matter! Your LinkedIn profile picture serves as a critical first impression for potential employers, business partners and clients, so you know it needs to be good! In my experience shooting professional headshots and LinkedIn profile portraits...
LinkedIn How-To: Add an Administrator to Your Company Page
First, log into your LinkedIn account. On the Homepage Menu, scroll over to Interests, then click on Companies from the drop down menu. Next, click on the company page from the right hand side menu that you’d like to add an administrator to. For this example, we’ll...
The True Value of a New Headshot
I am humbled, honored and moved by the real power a new headshot can have on someone’s confidence and self-awareness. Aspirational value of a headshot The first time a client commented on the inner meaning of their headshot, I was taken aback. It brought tears to my...
Successful Marketing for Newer Lawyers: What you Didn’t Learn in Law School
Generally speaking, after graduating from law school, you face a daunting task: finding a job so you can begin to pay off your law school debt. While many of you landed in law firms, government positions, or in corporate legal departments, a fairly significant number...
Lead With Your Strengths: The Key To Marketing Success For Introverts
As a lawyer, you have pressure every day to serve your clients, meet court deadlines, participate in the management of your firm, bill your clients, collect your fees and myriad other tasks. In addition to keeping the marketing wheels on the bus of your practice,...
Never Underestimate the Value of a Strong Handshake!
A young man came to my door this morning to see if we were interested in sealcoating our driveway. He proceeded to tell me how the process worked, how he could repair part of our driveway and that the whole thing would be $1,100 - - an amazing deal! When I opened...
Today’s Investment in Tomorrow’s Results
It can be really difficult to invest in marketing today for what feels like an unknown payoff in the future. Many professionals think that by being "out there' in the marketplace with a stellar reputation, clients will seek them out in droves. Consider for a moment a...
1 Simple Way LinkedIn Can Help Your Firm Connect with New Clients
Like most professional firms, you have limited resources for marketing. Therefore, your marketing efforts need to be both effective and efficient. Here’s one idea. Let’s say your potential customer base is small and medium-sized businesses (SME’s). You can initially...
The Argument for a Strong Brand Voice
By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project not to be overlooked. Unfortunately, many people in decision-making positions are under the impression that “branding” simply means...
Find Your Place In The Sun!
I, Terrie, am fortunate to have a very talented husband who built me a beautiful new office last summer. This year I am truly enjoying my place in the sun! Why is this so important? Because like you, I need to have a place to work that is beautiful, functional, and...
Sweat the Small Stuff: The Ethics of Marketing Your Law Practice
Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law practice, it’s the small stuff that matters. From returning calls and emails in a timely fashion to zealously advocating for your...
Are You Engaging? How to Drive Results on LinkedIn
By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a...
Small Investments for Big Productivity
By Lauren Schufman, Project Manager So much time and so little to do! Wait a minute. Strike that. Reverse it. Thank You. – Willy Wonka, reminding us of how each and every Monday feels. It’s easy to get bogged down by the seemingly never-ending list of things to do at...