20 More Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler In my last post I shared 20 straightforward and easy-to-execute marketing ideas to help you grow your practice. In 20 More Marketing Ideas You Can Do in 5 Minutes or Less!, I am refreshing your checklist — Each task below requires just a couple...
20 Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, high-impact strategy – particularly if it will take five minutes or less of your...
Marketing Your Law Practice: Part IV
By Terrie. S. Wheeler, MBC Here are some more Bright Ideas to improve your marketing: Bright Idea! Run Your Practice Like A Business Lawyers do not learn how to run a business in law school. Running your law practice like a business involves developing specific...
Marketing Your Law Practice: Part III
In early 2015, I wrote a series about your 2015 marketing plan, just as a new year was upon us and we were all feeling energized and ready to tackle new goals and resolutions. Now, with a couple of months under our belts, it is time to revisit our goals, both personal...
Marketing Your Law Practice: Part II
Branding? You Are Your Brand | By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you unique and deciding what you want to be known for, then...
Marketing Your Law Practice: Part I
Low Cost, High Impact Strategies That Work! You are happily settling into 2015. Your personal marketing is in place and you are now ready to launch into the implementation of your plan. Remember your action plan will revolve around two things: activities and contacts....
Turning Contacts Into Clients
Five Tips to Help You Network Your Way to Success By Terrie S. Wheeler As a professional, you make your living by delivering expertise and exceptional service to your clients. It is likely 80-90 percent of your new business comes through referrals from satisfied...
How to Create Your 2015 Marketing Plan: Phase II
Setting Objectives and Implementing Your Plan Picking up where Phase I left off, I would like you make a commitment to complete your marketing plan and actively implement your plan throughout 2015. As you recall, last month we conducted discovery and due diligence on...
How to Create your 2015 Marketing Plan: Phase I
The topic of developing your personal marketing plan for 2015 will be a two-part series; the first of which you are reading now. The next article will focus on how to set measurable objectives and implement your plan. If you follow practice assessment and planning...
Building High Quality Referral Relationships: What it Really Takes
Ask any lawyer and they will tell you: The vast majority of their new business comes from referrals. In fact, statistically, referrals are responsible for up to 80% of new business generated by lawyers. These referrals take many shapes and forms. From past clients,...
When Lawyers Should Create a Personal Marketing Plan
Video Interview with Terrie Wheeler by Terrie S. Wheeler, MBC About a month ago I was asked to serve as a contributor to a legal marketing website focused on producing videos from legal marketing professionals across the country. I was recently interviewed by Editor...
How to Use Your Website to Develop Business
In today’s digitally savvy marketplace, your website plays a more important role than ever in conveying the right first impression for your practice. According to a recent survey results, over 80 percent of people who are considering purchasing legal services go to a...
Using LinkedIn to Develop Business
A Primer for Lawyers By Terrie S. Wheeler, MBC As a lawyer, you have likely dabbled on LinkedIn but now you are wondering if it’s worth taking the plunge and actually devoting more time to using it. Can it really help you bring in more business? The short answer is...
Why Do Lawyers Procrastinate Marketing?
Get Back in the Game Today! The kids are in school, leaves are turning and it is now time to turn your attention back to your law practice and its continued growth. Figuring out how to retain clients, attract new ones, effectively communicate, and build name...
Be Where Your Clients Are
Ten Tips to Maximize Trade Associations Involvement Many times our clients tell us they are involved in several different trade associations – most of which they rarely attend or if they do, their attendance is very sporadic. We understand that it can be overwhelming...
The Elusive Elevator Speech: Tips on How to Communicate Your Niche
Everyone has been to the proverbial dinner party or neighborhood event only to be met with, “So, what do you do?” Generally, our responses fall into the path of least resistance: “I’m a lawyer,” or maybe “I do estate planning.” However, in today’s market, a key...
I Didn’t go to Law School to Be a Salesperson
To attract new clients, consider that both sales and marketing are part of the mix. Lawyers quickly acknowledge marketing is not something they learned in law school, and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with...
Low Cost High Impact Strategies that Work! Part II
By Terrie S. Wheeler, MBC Continuing on our earlier blog post this month, Part II discusses yet more ways to implement low cost marketing strategies that will help you attract new business. Join a Trade Association and Become Active A short note related to bar...