Low Cost High Impact Strategies that Work! Part I
In order to attract new clients, lawyers need to understand marketing. Lawyers quickly acknowledge marketing is not something they learned in law school and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with themselves, most...
How to Create and Promote Your Personal Brand
If you are a professional who needs to sell yourself and your service, then your clients and your target market are truly buying the brand of ‘you’. Whether we realize it or not, we all have a personal brand already. So the real challenge lies in creating,...
10 Ways to Repurpose Your Content
When you write an article, post a blog, or are featured in a news story or any piece of content, we encourage you to expand the reach of the content by promoting it at least 5-7 different ways. When you create content, you want to spend four times as much time...
Are Your Clients Satisfied with Your Service? Ask Them!
As a service professional, your clients are your greatest source of information on how you’re doing in the area of providing superior client service as well as how you can improve. If you want to maximize your potential and are willing to take steps to transform the...
Time to Survey Your Clients?
Five Client Survey Formats You Can Implement Now By Terrie S. Wheeler, MBC As the new year begins, this is a good time to touch base with your clients to ensure they are satisfied with your client service. The single best way to solicit feedback from clients is to ask...
8 Steps to Creating a Successful Marketing Plan in 2014
Believe it or not, you can actually create a successful marketing plan for your practice in just twenty minutes per day! This blog post and corresponding webinar will help you develop a marketing plan that will guide your activities throughout 2014. Let's get...
How to Get Referrals from your Clients and Other Professionals
If you are a professional that needs to sell your services, then it’s likely that your practice’s new business relies almost entirely on referrals for growth. In fact, statistically, professional services firms receive 80% of their new business from referrals. So it...
How to Use LinkedIn to Develop Business
You’ve dabbled on LinkedIn but now you are wondering if it’s worth ‘taking the plunge’ and actually devoting more time to using it. Can it really help you bring in more business? The short answer is yes – if you follow the recommendations below. 1. Complete Your...
How to Create Credibility with a New Contact: Ten Tips for Success!
You did it! You met and connected with a great new contact. Now, what can you do to keep the new relationship moving forward? There is no single ‘magic bullet’ when it comes to building credibility so here are ten tips for you to consider as you embark on building...
5 Tips to help you Network Your Way to Success
Turn your Contacts into Clients! By Terrie S. Wheeler Professional Services Marketing, LLC www.psm-marketing.com If you are a professional who makes your living out of marketing yourself and your services, it’s likely that approximately 90% of your new business comes...
The Value of Organizing and Tracking Your Sales Opportunities
One of the best ways you can get better results from your business development efforts is to create a system to organize and track your sales efforts. This is commonly referred to as a ‘sales pipeline’. As defined by “Base” an online sales management pipeline tool, a...
Tips to Market Your Advisory Practice in a Tight Economy – Part II
Pillar II - Develop New Business Tip #6 – Know the criteria for your “ideal” client. When building an advisory practice, it is important to attract the right kind of clients. Think for a moment about your very best clients. Now think of clients you wish you...