Rainbow Revolution: The Dynamic Journey of the Pride Flag
The Pride flag stands as a powerful symbol of love, acceptance, and equality for the LGBTQ+ community. Its rainbow colors have become synonymous with the fight for LGBTQ+ rights worldwide. In this blog post, we will take a colorful journey through the history of the...
Harnessing the Power of 5-Star Reviews for Your Solar Energy Company
Customer reviews play a significant role in any business, but they can be the lifeblood for solar energy companies. The solar industry is burgeoning with competitors, each promising the most advanced technology, most efficient energy production, and best pricing. How...
Embracing Diversity: LGBTQ+ Pride Month and Inclusive Marketing
With the arrival of LGBTQ+ Pride Month, the team at PSM Marketing, a proud woman-owned and LGBTQ+ owned agency, celebrate the vibrant spirit of diversity and inclusion. This month holds special significance in recognizing the struggles and achievements of the LGBTQ+...
Does having a Social Media Presence Benefit Lawyers?
Today, having a social media presence is essential for businesses and professionals to connect with their clients and build their brand. As a lawyer, you are no exception, as having a social media presence can benefit your practice. Here are some ways in which having...
Top 5 Marketing Mistakes Made by Green Energy Companies
As the world increasingly focuses on sustainability and renewable energy sources, green energy companies have a unique opportunity to make a positive impact. However, navigating the marketing landscape in this industry can be challenging. To maximize success, it's...
Thoughts on the Future of AI and Blogging
Artificial intelligence (AI) has already revolutionized numerous industries, and the world of blogging is no exception. In recent years, AI has made significant advancements in the field of content creation and has the potential to transform the way we create and...
Maximizing Impact on a Budget: The Power of Outsourced Marketing for Non-Profits
As non-profit organizations strive to make a positive impact in their communities, they often face the challenge of limited resources. Non-profits need to allocate their resources wisely to maximize the impact of their programs and initiatives. This is where...
How to Choose a Marketing Company for your Professional Services Firm
Choosing a marketing company for your professional services firm is an important decision that can significantly impact your professional services firm’s success. With so many options available, it can take time to determine which marketing company is the best fit for...
Google Analytics: The Key to Measuring ROI
Google Analytics plays a critical role in marketing by providing valuable insights into website traffic, user behavior, and conversion rates. With Google Analytics, businesses can track the success of their digital marketing campaigns and make data-driven decisions...
Weighing the Cost + Benefits of Google Ads for Small Businesses
For small businesses across industries, the decision to invest in Google Ads can be a challenging one. On the one hand, Google Ads offers the potential to reach a vast audience and drive significant traffic to your website. On the other hand, it can be expensive and...
How SEO Can Help Solar Energy Companies Stand Out
If you're a solar energy company looking to stand out in a highly competitive market, search engine optimization (SEO) is a must-have in your marketing strategy. Optimizing your website for search engines can attract potential commercial and residential customers...
5 Signs Your Website is Due for a Refresh
Are you still rocking a website design from the early 2000s? Do you feel like your website takes longer to load than a dial-up connection? Is your navigation so confusing that even your grandma can't find what she's looking for? Well, it sounds like your website is...
Why Choosing the Right CRM is Crucial for Your Business
As businesses of all sizes continue to grow and expand, managing customer relationships is becoming increasingly important. A good customer relationship management (CRM) system can help businesses stay organized, streamline communication, and improve customer...
The Basics of SEO: A Beginner’s Guide
What is SEO and Why is it Important? Search Engine Optimization (SEO) is the practice of optimizing your website to increase its visibility and ranking on search engine results pages (SERPs). SEO is important because it helps your website appear higher in search...
Powering Your Recruitment Success: Leveraging Online Reviews
In the fiercely competitive recruitment industry, securing a robust online reputation can give your firm a significant edge. Companies seeking to partner with a recruiting firm seek real experiences, testimonials, and insights. This is where online reviews on...
Website Best Practices to Enhance Your Online Presence
A robust online presence is essential for businesses aiming to attract and retain clients. Implementing effective website best practices can significantly enhance your online visibility and user engagement. Here are key strategies to optimize your website and improve...
4 Signs it’s Time for a Branding Refresh
In 2023, what feeling does your branding evoke in your clients? According to one statistic, 73% of clients said that client experience impacts their purchasing decision. Your brand is not just your story. It directs the experience you want your clients to have. And...
Shining a Light on Solar Energy Marketing
Trends + Tips for Residential and Commercial Success As the world transitions towards a cleaner and more sustainable energy future, solar energy is emerging as a viable alternative to traditional fossil fuels. Solar energy companies are uniquely positioned to...